Inbound links to your website are still one of the most effective ways of improving your search engine rankings, and are likely to remain so for the foreseeable future. Despite the many problems associated with link building, there is simply no better method of measuring the relevance and authority...Read More >>

Thank you to everyone from Pubcon that was involved in putting together such a great event. Pubcon 2014 wrapped up last Friday and we had a blast while attending and following the conference via Twitter. It was interesting to see what attendees and speakers had to say about the conference. So we...Read More >>

It’s been dubbed the Facebook Killer, and while it may be an interesting concept, it wouldn’t be the first or the last good idea to collapse due to the lack of a sustainable business model. Meet Ello, a new social media platform launched in March 2014 that has slowly been picking up steam...Read More >>

With a commanding 67 percent share of the search market, Google has long been the unchallenged leader in pay-per-click (PPC) advertising with its AdWords platform. This market dominance has led many people to associate PPC advertising exclusively with Google, which is as unfair as it is unwise....Read More >>

Behind every successful website is an analytic tracking platform that measures the day to day performance metrics that help keep the site aligned with the webmaster’s goals. A good analytics platform uncovers opportunities as well as pinpoints any problems that may hinder the digital marketer’s...Read More >>

An ALT tag is simply a way of describing a visual image in terms of text. It provides the search engine robots with an explanation of what a web page image represents, in addition to describing images for the benefit of the visually impaired user. ALT tags should be created for every image, video,...Read More >>

One of the benefits offered by the Google AdWords platform is the ability to specify exactly where you want your pay-per-click (PPC) ads to run. If your business only markets to customers within a given geographic area, it makes little sense to run your ads outside of your immediate market area....Read More >>

Let’s face it – Facebook may not be dead but it sure isn’t healthy. The average reach for organic posts has plummeted to somewhere south of 6 percent, and by Facebook’s own admission an estimated 11.2 percent of all Facebook accounts have been faked. While no figures seem to exist for the...Read More >>

Whether your business markets to consumers or to other businesses, your survival depends to a large extent on your ability to attract new customers. When you consider that the average business loses 10 to 30 percent of its customers every year, the need to replace that lost revenue becomes mission...Read More >>

Attracting targeted traffic to your website doesn’t begin or end with Google. While there’s nothing wrong with either organic or pay-per-click traffic, you need to diversify your sources so that a disruption and loss of traffic from any one channel will not devastate your company. In other...Read More >>