Why Do You Need PPC
There are several reasons that you should consider paid search as part of your overall digital marketing strategy including:
• Immediacy of results – Once your ads are approved in the search engines campaign editor, you will begin to see them in search results. If your ad campaign is set up and optimized properly, you can begin seeing noticeable traffic coming to your site as soon as that same day.
• Pay only for performance – You decide what your daily budgets are and you never pay more then that amount. If you’re concerned about your budget, Google AdWords allows you to spend as much or as little as you can. It’s important to make sure your PPC ad campaigns are optimized to get the most out of your advertising dollars, so they don’t result in wasted spend. Google Adwords also calculates the quality score of your selected keywords to show you where improvements can be made to display your ads more often and have an optimal cost per click and cost per conversion.
Digital EYE’s team of PPC experts conduct a comprehensive audit of your PPC account, to analyze key search engine marketing benchmarks and make recommendations for improvements.