With so many things going for it, social media seems like the perfect marketing tool for practically any business. After all, social media has been proven to boost search engine rankings, drive visitor traffic to websites, and improve customer relations – all in addition to building trust and...Read More >>

iPhone 6 Plus vs. Nexus 6 vs. Note 4 Do you want a big smartphone? Does that large screen make you think of all the things you will be able to do better and faster? Want an exceptional camera? You have at least 3 excellent choices and the real battle is fought between the iPhone 6 Plus, the...Read More >>

Google is once again stirring the local search pot with its recent move to eliminate the Local Carousel listings for restaurants, nightlife, hotels, and entertainment. The obtrusive horizontal black Carousel bar is being replaced with a 3-pack of local results in addition to new secondary pages for...Read More >>

For better or for worse, the Internet has brought about an era of transparency to the marketing community where any business is no more than a single bad review away from a negative online reputation. Consumers have the ability to make or break a business with online reviews and they’re not...Read More >>

Every business that relies on the Internet to generate sales leads or drive actual online purchases should know the value of impressions. While impressions are an important factor in generating more traffic to your business website, they are not an absolute guarantee of success. With organic...Read More >>

Despite the fact that Google has rewritten the rulebook on acceptable link building practice, there are still thousands of sites on the web that continue to enjoy high rankings in the search results with irrelevant links from low quality sites. This is like a slap in the face to every webmaster who...Read More >>

Back in the day when you could get just about website to rank simply by pointing a ton of backlinks at it, outsourcing link building made sense. Pay your $20 and presto! – 24 hours later you have 10,000 inbound links and your rankings are headed for the stratosphere. Somebody else did the grunt...Read More >>

Advertising legend David Ogilvy summed up his philosophy about product marketing with the much quoted adage, “The more you tell, the more you sell.” While Ogilvy was probably referring to print media advertising, the idea behind his words still resonates with today’s SEO practitioner: “Use...Read More >>

Not every business niche can associate itself with attention-grabbing cute kids and fuzzy kittens. The truth of the matter is that some industries are simply boring and uninspiring to the average eye. Creating compelling content and generating inbound links for ho-hum business verticals is not...Read More >>

Small businesses with a local market presence have received a much-needed boost to their marketing efforts with the recent introduction of Facebook’s “Local Awareness” advertising program. The new advertising option will allow local businesses to present geo-targeted ads to Facebook users who...Read More >>