Upon review of the current pain points, wants and needs of the BOA team, Digital EYE Media made new recommendations aimed to take the digital presence of the BOA USA website to new heights. We started by choosing a stable backbone with the SEO-Cart Ecommerce platform that focused on improving the SEO structure of the new website as well as allow the client to easily make website updates in the content management system without having to know how to code at all.
We then updated the site architecture of the site with a new sitemap and improved the layout of the home, product landing and single pages to capture the new product imagery and leverage the site to sell a feeling that runners can become empowered to run freely while wearing the BOA USA active wear apparel. Featuring the new, custom lifestyle and product photography on a clean, white background really helped the site pop and stand out. The updated user navigation and filtering helped allow the user to identify by gender, apparel they were looking for, price, size or review ratings which improved the user shopping experience while on the site.
To increase website visitors and potential customers coming to the site we fully optimized the site for search with a series of SEO and Social Media enhancements as well as added a company blog. This would allow new information to be published on an ongoing basis increasing the educational and lifestyle content on the site creating more opportunities for new customers to find the site through search on Google and social media channels when other users shared engaging content.