Reaching the baby boomer customer base would be initiated with new print collateral creative design. We created more compelling print collateral design for live events that was handed out at trade show booths. We also created a new company Newsletter that was sent to their entire customer and prospect list which showed company and industry updates. This Newsletter was distributed in both print and digital format so it increased engagement and awareness of the latest news stories within the Leading Edge brand.
We leveraged all news related press such as being awarded large airline contracts as media coverage to conduct outreach to authoritative national and local press destinations. For example, when Leading Edge was awarded the new American Airlines contract, we worked with them to reach out to the Wall Street Journal who ended up picking up the story and doing a feature about Leading Edge winning the new American Airlines contract. An example on the local news destination side would be when the company painting hangar facility in Victorville, CA underwent new renovations it lead to an increase in job growth for the city so we pitched the local news destinations on the story and they subsequently picked it up for a feature. Also, Founder Mike Manclark was featured in the Orange County Business Journal for winning the Excellence in Entrepreneurship Award for Entrepreneur of the Year in 2012.