While inbound marketing should work for any business that uses traditional outbound marketing techniques, the truth of the matter is that it may not be a good fit for certain types of businesses. Inbound marketing is not a quick-fix, set it and forget it proposition. It requires a substantial...Read More >>

The static HTML (hyper text markup language) website dates back to the earliest days of the Internet. The static label refers to the fact that once built, the website could not be altered or updated without the help of a programmer skilled in HTML. Since each web page on a static HTML site is a...Read More >>

The competition within virtually every business niche today is absolutely fierce, and it’s getting harder and harder to stand out from the crowd. Most markets are at a saturation point, and consumers are hard-pressed to be able to distinguish one brand from another. You’ve tried just about...Read More >>

Just in case you missed the buzz, Ello is the latest social media upstart to hit the Internet, and its claim to fame is every bit as perplexing as it is promising: Ello doesn’t accept advertising and it won’t sell user data. Exactly how, you might be wondering, does Ello plan to keep its...Read More >>

The Knowledge Graph was introduced by Google in May of 2012 with the lofty goal of delivering more relevant and accurate results for search users. This semantic-centered software actually thinks like a human as it identifies and draws a connection between facts about people, places, and things it...Read More >>

The average consumer spends more 3 hours a day with at least one social media network, and businesses are increasingly viewing social media as one of the most effective vehicles to “get in front of where the customers are.” Marketers of every size and description are using social media to stay...Read More >>

The wagons have been circled and Facebook appears to be under siege from all quarters. The average reach for organic posts has plummeted to 6 percent, and Facebook appears to be preparing the social media community for the day when organic reach hits zero. Organic reach is simply the number of...Read More >>

Hallows’ Eve (Halloween) – a time to break out the apple cider, lay in a stock of tasty snacks for the little goblins, and prepare to celebrate the return of the Great Pumpkin. As you steel yourself to face a night of unthinkable terror, make sure that common social media marketing mistakes...Read More >>

If you own or manage an independent brick and mortar business, chances are you’re facing stiff competition from one or more of the large multiple-location chain stores. These are the “big dogs” that are frequently able to out-maneuver you with a larger advertising budget. Trying to...Read More >>

A business persona is a carefully cultivated representation of the image, personality, values, and reputation that marketers want their company to be associated with. For example, IBM is seen as the dorky all-business type with no sense of humor, and Twitter is the cool kid that everyone wants to...Read More >>