5 Critical Elements of Every Successful Social Media Campaign

Posted by Kathryn Brewer on 18th December, 2014 , Blog, social media | 0 comments.
5 Critical Elements of Every Successful Social Media Campaign

Social media is an important component of your company’s marketing program. It helps you build and maintain relationships with current and future customers, enhances your customer service, and provides valuable social links that can help boost your search engine rankings. While an effective social media campaign can be a marketing workhorse, it doesn’t happen by…

3 Reasons Why Keyword Research Still Matters

Posted by Jeff Brewer on 17th December, 2014 , Blog, Google | 0 comments.
3 Reasons Why Keyword Research Still Matters

Despite the introduction of semantic search technology and the effect of Google’s Hummingbird algorithm update on local search, your choice of target keywords still plays an important role in determining the ultimate success of your SEO efforts. While semantic technology is designed to draw its own conclusions as to the intent of the search engine…

How to Protect Your WordPress Website

Posted by Kathryn Brewer on 16th December, 2014 , Blog, wordpress | 0 comments.
How to Protect Your WordPress Website

WordPress is the most popular open-source content management system in use today, powering more than 47 million websites worldwide. Users are attracted to its ease of installation, full customization capabilities, clean user interface, availability of thousands of interchangeable themes and plug-ins, and the helpful global support community of WordPress developers and programmers. Unfortunately, WordPress is…

Reach More Customers with Facebook Local Awareness Ads

Posted by Jeff Brewer on 15th December, 2014 , Blog, Facebook | 0 comments.
Reach More Customers with Facebook Local Awareness Ads

True to its word, Facebook has delivered on its promise to support local business marketers by providing more effective advertising solutions: the Local Awareness ad option. The latest offering from Facebook will enable local business owners to create ads that target users within a designated radius of the businesses’ physical address. For most local marketers,…

How to Use Social Media to Market an Event

Posted by Guest on 12th December, 2014 , Blog, social media | 0 comments.
How to Use Social Media to Market an Event

Before social media, event planners and organizations would mail out flyers or newsletters advertising an upcoming event. Although these are still common tactics for event marketing, most event planners turn to social media when they need to build awareness of an upcoming event. Social media has changed the way businesses and organizations spread the word…

How to Optimize Your Website for Semantic Search

Posted by Kathryn Brewer on 11th December, 2014 , Blog, SEO | 0 comments.
How to Optimize Your Website for Semantic Search

The future of SEO is semantic technology and in case you haven’t noticed, it’s already here. The introduction of Google’s Hummingbird algorithm in the summer of 2013 served notice on the digital marketing community that the times are indeed a-changin’. SEO as we know it is on the way out and semantic search is in….

3 Compelling Reasons for Choosing High Search Volume Keywords

Posted by Jeff Brewer on 10th December, 2014 , Blog, SEO | 0 comments.
3 Compelling Reasons for Choosing High Search Volume Keywords

Keyword selection is one of the most important determinants of how successful your SEO efforts will be at driving targeted traffic to your website. Pursuing the wrong keywords may deliver insufficient traffic or even worse, the wrong kind of traffic. That being said, what exactly are the “right” keywords and how do you go about…

4 Tips to Get Better Results with Your SEO Campaign

Posted by Kathryn Brewer on 9th December, 2014 , Blog, SEO | 0 comments.
4 Tips to Get Better Results with Your SEO Campaign

Search engine optimization can be a frustrating and expensive proposition, and what’s worst of all, you have no guarantee that your efforts will be met with success. With Google’s algorithm updates and tweaks rocking the digital community at the rate of 500 to 600 changes every year – or 1 to 2 every day –…

How to Add Real-Time Event Marketing to Your Social Media Plan

Think back to 2013’s Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans. A dazzling halftime show led by Beyoncé and her special guests Kelly Rowland and Michelle Williams has whipped the stadium crowd and the home viewing audience into a frenzy of delight. As the last notes of the rousing finale fade into…

Making the Best Marketing Career Choice: In-House or Independent Agency

Marketing is marketing, but the working environment of an in-house department and an independent marketing agency is typically as different as night and day. Both employment alternatives offer marketers a unique set of advantages and disadvantages that should be evaluated on an individual basis within the context of one’s chosen career path. Not all marketers…