// News

Who you know and what you like.  Your Social Graph and your Interest Graph. Are they mutually exclusive…or complementary?  The DigitalEYE Media team thinks you might want to know more about this topic.  So here you go… Brands need the information contained in these graphs if they’re going to effectively market to you and through…

In the “Attention Economy,” the challenge facing marketers is finding ways to concentrate consumer minds – amidst billions of competing stimuli – on specific products and brands in order to prompt eventual purchasing decisions. The DigitalEYE Media team of Orange County Internet marketing specialists wants businesses to know how to develop a sound Content Marketing…

Facebook, Twitter, YouTube, LinkedIn, Google+ — whether it’s social networking, video sharing or microblogging, your customers are using social media, and you need to know how to work with this new media to reach them and draw them to you. Social media marketing is a linchpin of any strategic inbound Internet marketing program. The DigitalEYE…

  “The search for truth is more precious than its possession.” — Albert Einstein Search engine marketing (SEM) is the practice of marketing or advertising your website through search engines like Google, Bing, Yahoo or MSN. SEM is a key component of any Inbound Internet Marketing strategy.  It helps convert prospects into warm, pre-qualified leads and…

Getting found by customers. That’s the goal of inbound “pull” marketing efforts–bringing warm, pre-qualified leads into your sales funnel rather than needing to be constantly reaching outward to cold, uncertain targets. The DigitalEYE Media team of Orange County Internet marketing specialists always emphasizes the advantages of inbound vs. traditional (outbound “push”) marketing – old-school cold-calling, print…

Laptops, tablets, netbooks, notebooks, subnotebooks, handheld PCs, PDAs, smartphones…computing has gone mobile, raising the question of whether or not the”desktop” version of websites — with the ability to zoom and pan the touch-screen — can go along for the ride. Users are visiting websites from an increasing array of devices and browsers, so designers and…

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service operated by Google Inc. The service was launched on June 28, 2011. At first, the Internet community thought of Google+ as the”social network flavor of the month,” offering features very similar to Twitter and Facebook, plus…

Trade shows (aka, trade fairs, exhibitions or expos) were at one time supposed to disappear due to escalating transportation costs and improvements in sophisticated online meeting technology. Nonetheless, as we head into 2012, the $12 billion U.S. Trade Show & Event Planning industry shows no signs of slowing down. You might even be headed to…

A company’s website — open 24 hours a day, 7 days a week — is an excellent business marketing tool for attracting customers and making sales.  The site gives visitors a way to “connect” with a company and learn about its products and services in a way that a phone book or newspaper advertisement never…

Whenever we can, the team at DigitalEYE Media likes to provide a little help for our friends. While we may be Facebook faves with our professional contacts, LinkedIn is the real professional social network.  Be sure to take care of your valued assets on this network: your Contacts. Rick Itzkowich is the creator of the…