4 Reasons to Include Negative Keywords in PPC Campaigns

The selection of negative keywords is every bit as important to the success of your pay-per-click (PPC) campaign as your choice of targeted keywords. Negative keywords act like a gatekeeper for your PPC account – helping protect you from unproductive and wasteful search queries that can drain your ad budget with little or no hope…

3 Ways to Boost Your Company’s Branding Through Social Media

Leveraging the power of social media is an effective and low-cost way to build your company’s brand. Social engagement allows you to nurture new and existing relationships that in turn lead to increased brand awareness, preference, loyalty, and consumer advocacy. While social media offers a host of marketing opportunities, the fact remains that despite doing…

How to Set Realistic Marketing Goals

Posted by Kathryn Brewer on 26th January, 2015 , Blog, How To: | 0 comments.
How to Set Realistic Marketing Goals

According to baseball legend Yogi Berra, “If you don’t know where you’re going, you might not get there.” I’m not sure how this applies to baseball, but it definitely applies to your company’s marketing campaigns no matter which strategy you choose – inbound, outbound, or a combination of the two. Without realistic goals, you have…

5 Reasons Why You Should Consider Responsive Design for Your Website

Responsive web design is all the rage among web designers these days, and with good reason. Web users are no longer limited to choosing between a bulky desktop or even the more mobile laptop. With the advent of smartphones, tablets, and wearable devices, consumers can access the Web anytime they choose from a mobile device…

Three Social Media Posting Mistakes That Can Cause a PR Disaster

Social media posting mistakes can and do happen – to experienced communicators as well as to newly-minted social interns. Many of these oversights and outright errors in judgment can be handled with a minimum of fuss and little or no long-term damage. Some bloopers, however, can be absolutely devastating, and cause a serious PR crisis…

Build a More Profitable Brand by Marketing to Your Customer’s Emotions

There’s a tried and true adage from the advertising community that advises marketers to “Sell the sizzle, not the steak.” Sounds corny but it’s true. The majority of consumers don’t buy based on a rational evaluation of product features and benefits or even on the basis of the lowest price – they buy because of…

4 Critically Important Mobile Trends for 2015

Posted by Jeff Brewer on 20th January, 2015 , Blog, Mobile Web | 0 comments.
4 Critically Important Mobile Trends for 2015

The mobile revolution has practically turned the marketing world upside down in the space of a few short years. Advances in mobile technology and marketing techniques spelled new opportunities for businesses of every size and description over the course of 2014, and 2015 is already shaping up to be a banner year for the mobile…

Increase Conversions and Search Rankings with A Faster Website

Posted by Jeff Brewer on 19th January, 2015 , Blog, Google | 0 comments.
Increase Conversions and Search Rankings with A Faster Website

It seems that everything these days is driven to speed, and website loading time is no exception. Search engine users expect and demand fast loading sites, and are just as inclined to click off a pokey, slow loading site as they are to wait patiently for it to load. The search engines are all about…

The Importance of A CEO to Social Media Marketing

Posted by Kathryn Brewer on 16th January, 2015 , Blog, social media | 0 comments.
The Importance of A CEO to Social Media Marketing

The majority of consumers quite correctly identify the CEO as the highest authority in an organization, and they expect the “big boss” to take an active role in representing the company through social media. Consumers really don’t care how busy the CEO might be in managing the business – all they know is that if…

The Role of Social Signals in Search Engine Ranking

Posted by Kathryn Brewer on 15th January, 2015 , Blog, social media | 0 comments.
The Role of Social Signals in Search Engine Ranking

While social signals such as shares, likes, and retweets do not directly influence the search engine algorithm, that doesn’t mean that social media activities have no impact on your search engine rankings. Confused? Blame it on Google. As far back as 2010, Google has been telling webmasters that social signals are a factor in determining…