Your Ultimate Guide to Writing Killer E-commerce Product Descriptions That Sell

Writing is writing, isn’t it? Not exactly. Writing product descriptions for an e-Commerce site is a different animal altogether from writing social media posts or creating a new blog article. While most forms of writing for digital marketing are focused on educating or entertaining, product descriptions have a different goal that calls for a different…

Safeguarding Your Brands Identity Starts with These Essential 5 Steps

A company’s online brand represents everything that a company claims and wants to be. It gives customers and potential customers a clear idea of how the business views itself, which often translates into how others will come to view the business over time. In short, a company’s online brand is an important intangible asset that…

Internet Privacy Policy Does Your Website Have One?

Posted by Danielle Kogan on 26th June, 2015 , Blog, websites | 0 comments.
Internet Privacy Policy Does Your Website Have One?

Up until about 10 years ago, the rules governing companies providing access to customer information were at best a gray area. Just within the last year, Americans have witnessed the infiltration of hackers into banks, credit card companies and government agencies. Rightfully so, people are becoming increasingly more cautious about providing access to their personal…

Google Places and Your Website Ranking: What You Need to Know

Learning how to manipulate and control your website’s placement through search engines like Google, Yahoo and Bing has become an important part of operating a business online. Without understanding how to effectively get to potential customers, you are putting your company at a competitive disadvantage. Securing the Best Possible Ranking If the end goal is…

7 Tricks That Will Increase Your Mailing List Subscribers

Experts say that “the money’s in the list,” and if you don’t have a solid email list that you use in your marketing strategy, you’re probably leaving money on the table. Unfortunately, it isn’t always easy to build up your list. It can take a lot of trial and error before you get things right,…

How To Write Actionable and Engaging Blog Posts

Posted by Danielle Kogan on 19th June, 2015 , Blog, How To: | 0 comments.
How To Write Actionable and Engaging Blog Posts

Blogging is becoming a critical part of building a successful Online Business Strategy, and the most successful posts need to be both engaging and actionable. As you begin to build your writing skills, these qualities will come naturally, but there are several things you can do to immediately improve your readers’ engagement. Take a Topic…

14 Common Misconceptions About Social Media From a Business Marketing Perspective

For most companies, marketing over social networks is a fairly new concept. It’s not that they are late to the party, it’s usually just a matter of many business owners remaining cautious until they can gain a better understanding of how marketing on social media sites works and what type of financial benefits they can…

10 Things Your Competitors Can Teach You About Conversion

Posted by Jeff Brewer on 17th June, 2015 , Blog, metrics tracking, social intelligence | Comments Off on 10 Things Your Competitors Can Teach You About Conversion.
10 Things Your Competitors Can Teach You About Conversion

Your competitors are the crucial answer to your online SEO strategies. In business, as long as free enterprise reigned, new businesses are formed based on the ideas of existing companies. The hidden tool here is some light “corporate espionage.” But not in the traditional sense. What we mean is to look at your competitors as…

How to Use Analytics to Improve SEO Campaigns

Posted by Jeff Brewer on 16th June, 2015 , Blog, How To:, SEO | Comments Off on How to Use Analytics to Improve SEO Campaigns.
How to Use Analytics to Improve SEO Campaigns

Search Engine Optimization (SEO) has officially graduated from the catch-phrase status it held a half-a-dozen years ago. For companies located all over the world, SEO has become the most efficient way to drive viewers and potential customers to a company’s website. As a result of this fairly new revelation in online marketing, the study of…

10 Mistakes Business Owners Make When Redesigning Their Company’s Website

Posted by Kathryn Brewer on 15th June, 2015 , Blog, websites | Comments Off on 10 Mistakes Business Owners Make When Redesigning Their Company’s Website.
10 Mistakes Business Owners Make When Redesigning Their Company’s Website

A highly functional website has become the most important tool available to help business owners market their goods and maintain profitability in what has become a highly competitive business environment regardless of industry. One of the biggest challenges for business owners is trying to keep pace with rapid changes in technology in order to keep…