How to Get Your Boss Excited About SEO

Posted by Kathryn Brewer on 22nd October, 2014 , Blog, How To: | 0 comments.
How to Get Your Boss Excited About SEO

Getting your boss excited about SEO (search engine optimization) may not be the hardest sell you’ve ever faced, but it’s probably not the easiest one either. The quicksilver nature of SEO is probably one of the biggest challenges you face in convincing your company’s senior management to invest in an organic SEO campaign; it’s hard…

How to Engage Your Audience for Maximum Effect

Posted by Kathryn Brewer on 21st October, 2014 , Blog, social media | 0 comments.
How to Engage Your Audience for Maximum Effect

Mass communications channels like the Internet and social media networks enable you to present your message to hundreds or even thousands of people at a time. But as any college professor who has had to lecture over the distracting buzz of a snoring student can tell you, you can’t touch the hearts and minds of…

Top 5 Speakers from Pubcon 2014 Las Vegas

Posted by Gabriel on 20th October, 2014 , Blog | 0 comments.
Top 5 Speakers from Pubcon 2014 Las Vegas

Attending industry conferences is always a great opportunity to find out if the current Internet marketing tactics agencies and in-house marketing folks are using to help clients or company get ahead of the competition will be good enough or if anything can be improved upon. I have attended SMX and SES/ClickZLive, however Pubcon in my…

How Outdated SEO Techniques Can Get Your Website Penalized

Posted by Jeff Brewer on 17th October, 2014 , Blog, SEO | 0 comments.
How Outdated SEO Techniques Can Get Your Website Penalized

The SEO industry has reached the point where the number of discredited and outdated “black hat” techniques for improving organic search engine rankings far outweighs the acceptable “white hat” tactics that can be implemented without fear of a Google penalty. Webmasters who continue to engage in unacceptable SEO practices, whether out of plain ignorance or…

Google Penguin Recovery: When to Remove and When to Disavow Bad Links

Recovery from a Google Penguin penalty is entirely possible, but it will take time and a considerable amount of work to get your organic rankings back. Once an update penalty has been applied against your website, you will not be able to rank no matter what you do until your link profile has been cleaned…

How to Keep Visitors from Leaving Your Website

Posted by Kathryn Brewer on 15th October, 2014 , Blog, How To: | 0 comments.
How to Keep Visitors from Leaving Your Website

Once visitors arrive at your site, they should be guided to a carefully designed conversion funnel which will gently lead them along the path to becoming a revenue-producing customer. Depending on your product niche and your marketing goals, a successful conversion could take the form of requesting a free report, subscribing to a newsletter, scheduling…

Why More Inbound Links Won’t Necessarily Improve Your Search Ranking

Inbound links to your website are still one of the most effective ways of improving your search engine rankings, and are likely to remain so for the foreseeable future. Despite the many problems associated with link building, there is simply no better method of measuring the relevance and authority of a website. In past years,…

Top 10 Tweets from Pubcon Las Vegas

Posted by Jeff Brewer on 13th October, 2014 , Blog, Twitter | 0 comments.

Thank you to everyone from Pubcon that was involved in putting together such a great event. Pubcon 2014 wrapped up last Friday and we had a blast while attending and following the conference via Twitter. It was interesting to see what attendees and speakers had to say about the conference. So we came up with…

Is Ello the Facebook Killer or Just a Case of Wishful Thinking?

It’s been dubbed the Facebook Killer, and while it may be an interesting concept, it wouldn’t be the first or the last good idea to collapse due to the lack of a sustainable business model. Meet Ello, a new social media platform launched in March 2014 that has slowly been picking up steam over the…

Yahoo Bing Network PPC Ads Deliver Higher Quality Traffic for Less Money

With a commanding 67 percent share of the search market, Google has long been the unchallenged leader in pay-per-click (PPC) advertising with its AdWords platform. This market dominance has led many people to associate PPC advertising exclusively with Google, which is as unfair as it is unwise. Especially given Google’s prohibitively high click rates for…