How Social Media Affects Search Engine Rankings

Posted by Jeff Brewer on 26th November, 2014 , Blog, SEO, social media | 0 comments.
How Social Media Affects Search Engine Rankings

When Google spokesperson Matt Cutts says that social signals are not part of Google’s search engine ranking algorithm, you have to take his words with a grain of salt. Not that I believe Cutts would intentionally lie about the impact of social media, but he is such an accomplished wordsmith and orator that he could…

Why Yelp is the Review Site Local Businesses Love to Hate

Posted by Kathryn Brewer on 25th November, 2014 , Blog, SEO | 0 comments.
Why Yelp is the Review Site Local Businesses Love to Hate

The problem with circumstantial evidence is that it’s so…. circumstantial. Take the case of Yelp, for example. One restaurant owner complains that the mega-popular review site offered to bury his negative reviews for a price, then somehow “lost” his positive reviews when he failed to pay up. Okay, what’s one disgruntled restaurateur? – He’s probably…

Why Social Media May Not be a Good Fit for Your Business

Posted by Kathryn Brewer on 24th November, 2014 , Blog, social media | 0 comments.
Why Social Media May Not be a Good Fit for Your Business

With so many things going for it, social media seems like the perfect marketing tool for practically any business. After all, social media has been proven to boost search engine rankings, drive visitor traffic to websites, and improve customer relations – all in addition to building trust and authority by providing a forum for two-way…

iPhone 6 Plus vs Nexus 6 vs Note 4

Posted by Jeff Brewer on 21st November, 2014 , Blog | 4 comments.
iPhone 6 Plus vs Nexus 6 vs Note 4

iPhone 6 Plus vs. Nexus 6 vs. Note 4 Do you want a big smartphone? Does that large screen make you think of all the things you will be able to do better and faster? Want an exceptional camera? You have at least 3 excellent choices and the real battle is fought between the iPhone…

Google is Dropping Local Carousel Listings for Some Business Verticals

Google is once again stirring the local search pot with its recent move to eliminate the Local Carousel listings for restaurants, nightlife, hotels, and entertainment. The obtrusive horizontal black Carousel bar is being replaced with a 3-pack of local results in addition to new secondary pages for some local search categories. Prominently displayed below the…

How to Protect Your Local Business from a Negative Online Reputation

Posted by Kathryn Brewer on 20th November, 2014 , Blog, SEO | 0 comments.
How to Protect Your Local Business from a Negative Online Reputation

For better or for worse, the Internet has brought about an era of transparency to the marketing community where any business is no more than a single bad review away from a negative online reputation. Consumers have the ability to make or break a business with online reviews and they’re not bashful about wielding their…

How an Increase in Impressions Can Lead to Increased Organic Traffic

Every business that relies on the Internet to generate sales leads or drive actual online purchases should know the value of impressions. While impressions are an important factor in generating more traffic to your business website, they are not an absolute guarantee of success. With organic search marketing, an impression is simply the number of…

Why Spammy Backlinks are Still Ranking Websites

Posted by Jeff Brewer on 18th November, 2014 , Blog, Google | 0 comments.
Why Spammy Backlinks are Still Ranking Websites

Despite the fact that Google has rewritten the rulebook on acceptable link building practice, there are still thousands of sites on the web that continue to enjoy high rankings in the search results with irrelevant links from low quality sites. This is like a slap in the face to every webmaster who tries to play…

Why Outsourcing Your Link Building is a Bad Idea

Posted by Kathryn Brewer on 17th November, 2014 , Blog, SEO | 0 comments.
Why Outsourcing Your Link Building is a Bad Idea

Back in the day when you could get just about website to rank simply by pointing a ton of backlinks at it, outsourcing link building made sense. Pay your $20 and presto! – 24 hours later you have 10,000 inbound links and your rankings are headed for the stratosphere. Somebody else did the grunt work…

Short Tail Vs. Long Tail: Which Type of Keyword is Best for Your Website?

Advertising legend David Ogilvy summed up his philosophy about product marketing with the much quoted adage, “The more you tell, the more you sell.” While Ogilvy was probably referring to print media advertising, the idea behind his words still resonates with today’s SEO practitioner: “Use head keywords to generate volume and long tail keywords to…