How to Super-charge Your Marketing Campaigns with Video

Posted by Kathryn Brewer on 22nd May, 2015 , Blog, How To: | 0 comments.
How to Super-charge Your Marketing Campaigns with Video

Video is one of the most talked-about marketing platforms in recent memory, and with good reason. Adding video to your marketing mix is a highly effective method of increasing audience reach as well as boosting the overall impact of your branded messages. What’s more, video provides more opportunities for improving your page rankings in the…

Mobile Devices Rocket Past Desktop as the Consumer’s Search Option of Choice

It’s been a long time coming, and now it’s official. According to Google, the majority of search engine queries are now being conducted on a mobile device – specifically a smartphone – rather than on a desktop computer in 10 countries including the United States and Japan. Mobile search queries include browser-based searches as well…

How to Sell Your Boss on Content Marketing

Posted by Kathryn Brewer on 14th May, 2015 , Blog, Inbound Marketing | 0 comments.
How to Sell Your Boss on Content Marketing

Successful digital marketing is all about content. Content is what drives prospects to your website, and delivers the value that converts those visitors into paying customers. Content also plays a critically important role in determining the quality of the inbound links to your site that are absolutely vital to top search engine rankings. To put…

Inbound or Outbound – What is the Best Marketing Strategy for New Businesses

The debate over inbound versus outbound marketing is a tough call to referee. While outbound marketing has taken its fair share of hits in recent years, it remains a viable marketing option under certain circumstances. What Exactly is Outbound Marketing? Outbound marketing is frequently referred to as interruption or intrusion marketing. An advertising message gets…

5 Creative Ways to Repurpose Your Blog Content

Posted by Jeff Brewer on 12th May, 2015 , Blog, SEO | 0 comments.
5 Creative Ways to Repurpose Your Blog Content

While fresh content is critically important to the success of any digital marketing campaign, the task of creating a steady flow of fresh material can become a tremendous burden to local businesses operating with limited resources. One highly effective solution to this problem can be found in content repurposing. Many of the biggest and most…

How Your Business Can Benefit from Influencer Marketing

Posted by Jeff Brewer on 11th May, 2015 , Blog, Inbound Marketing | Comments Off.
How Your Business Can Benefit from Influencer Marketing

The problem with advertising is that consumers simply don’t trust it as a source of unbiased information about products and services, and that includes digital as well as traditional advertising channels. According to a study by the Nielsen Company, personal recommendations from friends and family is trusted by 84 percent of online consumers, followed by…

Top 5 Best Marketing Automation Tools

Posted by Kathryn Brewer on 8th May, 2015 , Blog, Inbound Marketing | Comments Off.
Top 5 Best Marketing Automation Tools

In a new business environment driven by advancements in technology, it is incumbent on every business owner and manager to learn to use the tools that are available in the marketplace. These tools are being developed to help make every single aspect of running a company more efficient and profitable. Those companies that fall behind…

New YouTube Cards Designed to Increase Viewer Interaction

Posted by Jeff Brewer on 7th May, 2015 , Blog, SEO | Comments Off.
New YouTube Cards Designed to Increase Viewer Interaction

YouTube has begun rolling out YouTube Cards, an interactive feature aimed at increasing the audience watching and interacting with TrueView video ads. Cards can be displayed on both desktop and mobile devices, and will eventually replace the current YouTube annotation product. According to YouTube’s director of product management Phil Farhi, “We’re trying to make TrueView…

Pros and Cons of Facebook’s Click Bait Policy

Posted by Jeff Brewer on 6th May, 2015 , Blog, Facebook | Comments Off.
Pros and Cons of Facebook’s Click Bait Policy

Facebook is constantly working to employ new algorithms designed to help control the kind of content its users are having to weed through on a daily basis. It might sound a bit controlling on the part of the company, but these algorithms are usually effective at helping users stay focused on what’s truly important to…

Tell More, Sell More: How Local Search Information Drives Sales

Posted by Jeff Brewer on 5th May, 2015 , Blog, SEO | Comments Off.
Tell More, Sell More: How Local Search Information Drives Sales

Consumers are hungry for information about local product and service offerings, and the information they obtain from local search is a key factor in determining which local businesses they will shop in-person and eventually buy from. According to an exhaustive study commissioned by Google, three out of four search users were likely to visit a…