3 Compelling Reasons for Integrating Social Media Throughout Your Marketing Channels

The concept of synergy goes all the way back to Aristotle, who taught us that the whole is greater than the sum of its parts. While that sounds like a great piece of philosophy, exactly how does that apply to today’s digital marketing world? The sheer volume of marketing channel options all competing for a…

Can Building Links From Expired Domains Help Your SEO?

Posted by Jeff Brewer on 23rd April, 2015 , Blog, SEO | 0 comments.
Can Building Links From Expired Domains Help Your SEO?

Ever since Google began shortening the list of acceptable link building practices, webmasters have been burning the midnight oil, experimenting with alternative methods for building quality inbound links. Despite Google’s best efforts, inbound links remain one of the single most effective means of boosting search page rankings. Links that originate from a value-driven authority website…

The Importance of Seasonal Marketing Patterns in Your Internet Marketing Strategy

You wouldn’t think of running an ad in your local newspaper for snow shovels in July, so why would you promote seasonal products and services on your website all year round? You wouldn’t – yet that’s basically what you’re doing when you fail to consider seasonal variations in demand for your products and services when…

Inbound Marketing vs Content Marketing

Posted by Kathryn Brewer on 21st April, 2015 , Blog, Inbound Marketing | 0 comments.
Inbound Marketing vs Content Marketing

In a business environment where traditional outbound marketing programs are losing traction, both inbound and content marketing programs are moving to the forefront in rapid fashion. While both of these types of marketing got started in the early to mid 2000s, it has only been within the last 4-5 years that these programs have risen…

Who Will Win the Video War? YouTube or Facebook?

Posted by Jeff Brewer on 20th April, 2015 , Blog, Facebook | 0 comments.
Who Will Win the Video War? YouTube or Facebook?

One company is the master of the online video content universe. The other company changed forever the way people interact with each other. One company does just one thing, but does it very well. The other company does a lot of things well and still isn’t satisfied it has reached its potential. Now, online video…

Top Websites That Offer the Best Curated Content

Posted by Jeff Brewer on 17th April, 2015 , Blog, SEO | 0 comments.
Top Websites That Offer the Best Curated Content

Just as there is more to being a curator of fine art than hanging paintings on a wall, there is more to being a content curator than publishing a collection of articles on a website. The top content curators display a certain flair for uncovering the best articles and posts available and presenting them to…

How Your Business can Benefit from Internet Marketing

Posted by Kathryn Brewer on 16th April, 2015 , Blog, Inbound Marketing | 0 comments.
How Your Business can Benefit from Internet Marketing

Internet marketing is one of the cheapest and most effective methods of reaching today’s consumer. Sometimes referred to as digital or online marketing, Internet marketing is replacing traditional advertising media such as local newspapers, radio, and television simply because it provides a better way to reach an increasingly technology-driven audience. Newspaper readership is on the…

The Critical Importance of Relationship Building in Building Backlinks

Quality inbound links are one of the single most important factors that determine how well your website ranks in the organic search results. Despite multiple algorithm updates that have discredited many backlink acquisition tactics, Google still relies heavily on backlinks to weigh the value of your website for its search users, and is likely to…

How Mobile Apps Can Improve Your Company’s Customer Service

In just a few short years, mobile devices have overtaken desktop computers to become the dominant tool of choice for shopping, searching, and connecting. Along the way, mobile has altered consumer’s expectations of the companies they do business with, turning the marketplace into a vast community of instant gratification seekers. People want to connect with…

Open or Closed Source: Picking the Right CMS Platform for Your Business

One of the earliest and most critically important decisions you face when creating a new website for your business is the choice of which content management system (CMS) platform will be used to build out your site. Your decision will affect the design and features available on your site, the time required for development and…