Twitter Tests Buy “Now Button” e-Commerce Platform

Posted by Jeff Brewer on 19th September, 2014 , Blog, Inbound Marketing | 0 comments.
Twitter Tests Buy “Now Button” e-Commerce Platform

Twitter is offering social media users the opportunity to shop while they Tweet through its “Buy Now Button” shopping platform, currently being tested with a select group of brands and artists including Burberry, (RED), Keith Urban, and The Home Depot. If all goes well, Twitter is expected to roll out its e-commerce service in time…

How Your Website’s Contact Page Bounce Rate Affects Your Business

A contact page is one of the most important and least utilized components of the average website. The contact page is where visitors to your website can find the information they need to reach out to you in whatever manner they feel most comfortable with – whether that’s by sending an email, picking up the…

How California’s Assembly Bill 2365 will Affect Negative Online Reviews

In a potentially landmark decision for digital marketers as well as consumers, the California Assembly has affirmed the right of California consumers to post negative online reviews without fear of retribution. Unofficially dubbed the “Yelp Bill,” AB 2365 prohibits businesses from enforcing non-disparagement agreements which would penalize customers who subsequently post a negative online review…

How PageRank Affects Organic Search Rankings

Posted by Gabriel on 16th September, 2014 , Blog, SEO | 0 comments.
How PageRank Affects Organic Search Rankings

Although Google is understandably reluctant to provide details about how its ranking process works lest it encourage attempts to artificially game the system, we do know that inbound links are one of the most important of the estimated 232 factors that currently comprise Google’s ranking algorithm. PageRank (PR) is Google’s tool that measures the quantity…

How to Find High-Authority Inbound Links for Your Website

Posted by Gary Brewer on 15th September, 2014 , Blog, SEO | 1 comment.
How to Find High-Authority Inbound Links for Your Website

Inbound links are one of the most powerful methods available for improving a website’s position in the search engine rankings, and will likely remain so for the foreseeable future. Links provide valuable third-party proof of a site’s ability to provide relevant and useful content, and are as important to successful digital marketing today as they…

Should You Turn In Your Link-Buying Competitors to the Google Police?

It’s not enough that Google has assumed the role of the world’s Internet police force – tracking down and punishing violators of its ever-changing anti-spam guidelines. Now the search engine giant is actively encouraging business website owners to turn informer against competitive websites whose SEO practices might include the buying of inbound links. Penalties for…

How to Measure the Effectiveness of Your Organic SEO Campaign

Posted by Kathryn on 11th September, 2014 , Blog, SEO | 0 comments.
How to Measure the Effectiveness of Your Organic SEO Campaign

Successful organic SEO is not a “set it and forget it” proposition; like a high-performance engine, it requires constant tweaking and adjusting to achieve optimum results. The only way that you’ll know exactly what to tweak and adjust is by monitoring and analyzing how your organic SEO efforts are impacting your website’s key performance metrics….

Improve Your Social Media Marketing with Twitter’s New Analytics Dashboard

A recent upgrade to Twitter’s analytics platform will provide social media marketers with an expanded view of the performance metrics of their organic tweets. Twitter advertisers, verified users, and Twitter Card publishers will now be able to view statistics on the number of times each tweet is viewed, receive an hour-by-hour impression count for the…

The 3 Faces of Social Media The Good The Bad The Ugly

Posted by Jeff Brewer on 9th September, 2014 , Blog, social media | 0 comments.
The 3 Faces of Social Media The Good The Bad The Ugly

It’s hard to believe that just 10 years ago Facebook and Twitter didn’t even exist. Kids today equate a world without social media to living in the Stone Age, probably in the same way that people of an earlier generation couldn’t imagine life without television. Despite its phenomenal growth, social media is still a relative…

Amazon Gears Up to Give Google AdWords a Run for its Money

Ecommerce powerhouse Amazon is putting the final touches on Amazon Sponsored Links, its online advertising platform that appears to be aimed squarely at Google’s estimated $50 billion per year slice of the digital advertising pie. An official launch date has yet to be announced but industry sources believe it’s going to kick off in the…