Ghoulish Social Media Mistakes that Scare Away Fans

Posted by Kathryn Brewer on 31st October, 2014 , Blog, social media | 0 comments.
Ghoulish Social Media Mistakes that Scare Away Fans

Hallows’ Eve (Halloween) – a time to break out the apple cider, lay in a stock of tasty snacks for the little goblins, and prepare to celebrate the return of the Great Pumpkin. As you steel yourself to face a night of unthinkable terror, make sure that common social media marketing mistakes don’t creep out…

How to Compete With Multi-Location Businesses

Posted by Gabriel on 30th October, 2014 , Blog, SEO | 0 comments.
How to Compete With Multi-Location Businesses

If you own or manage an independent brick and mortar business, chances are you’re facing stiff competition from one or more of the large multiple-location chain stores. These are the “big dogs” that are frequently able to out-maneuver you with a larger advertising budget. Trying to compete head-on against these competitors is usually a futile…

Creating a Powerful Persona for Your Business

Posted by Kathryn Brewer on 29th October, 2014 , Blog, Inbound Marketing | 0 comments.
Creating a Powerful Persona for Your Business

A business persona is a carefully cultivated representation of the image, personality, values, and reputation that marketers want their company to be associated with. For example, IBM is seen as the dorky all-business type with no sense of humor, and Twitter is the cool kid that everyone wants to be like. Your persona is the…

Will Bigger Smartphone Screens Impact Paid Search?

Posted by Jeff Brewer on 28th October, 2014 , Blog, SEO | 0 comments.
Will Bigger Smartphone Screens Impact Paid Search?

Despite the fact that smartphones are gradually replacing the desktop as the preferred method of accessing the Internet, mobile device conversions continue to lag behind those of desktops by a considerable margin. A recent RKG Digital Marketing Report found that the smartphone revenue per click (RPC) is 66 percent lower than for desktops, mainly due…

What Every Local Marketer Needs to Know About 2015

Posted by Gabriel on 27th October, 2014 , Blog, SEO | 0 comments.
What Every Local Marketer Needs to Know About 2015

As 2014 draws to a close, many marketers are already laying the groundwork for 2015, allocating budgets and evaluating strategies for the coming year. While constant change is about the only certainty in local marketing that can be relied upon, there are certain trends on the horizon for 2015 that will offer new opportunities for…

Why You Should Not Use SaaS to Automate Local Page Creation and Optimization

Software as a Service (SaaS) is a model for licensing and delivering software. The software is centrally (cloud) hosted and licensed on either on a monthly or annual subscription basis. Also known as “on-demand software,” SaaS is generally accessed through the user’s web browser. One of the biggest advantages of the SaaS model is reduced…

The Real Value of Split Testing Your Facebook Ads

Posted by Jeff Brewer on 23rd October, 2014 , Blog, Facebook | 0 comments.
The Real Value of Split Testing Your Facebook Ads

More than 80 years ago, legendary advertising copywriter John Caples said that if a business never stops testing its ads, its ads will never stop improving. What was true for the pioneers of print advertising is still true for today’s digital marketers. Testing different approaches by placing your ads in the hands of the only…

How to Get Your Boss Excited About SEO

Posted by Kathryn Brewer on 22nd October, 2014 , Blog, How To: | 0 comments.
How to Get Your Boss Excited About SEO

Getting your boss excited about SEO (search engine optimization) may not be the hardest sell you’ve ever faced, but it’s probably not the easiest one either. The quicksilver nature of SEO is probably one of the biggest challenges you face in convincing your company’s senior management to invest in an organic SEO campaign; it’s hard…

How to Engage Your Audience for Maximum Effect

Posted by Kathryn Brewer on 21st October, 2014 , Blog, social media | 0 comments.
How to Engage Your Audience for Maximum Effect

Mass communications channels like the Internet and social media networks enable you to present your message to hundreds or even thousands of people at a time. But as any college professor who has had to lecture over the distracting buzz of a snoring student can tell you, you can’t touch the hearts and minds of…

Top 5 Speakers from Pubcon 2014 Las Vegas

Posted by Gabriel on 20th October, 2014 , Blog | 0 comments.
Top 5 Speakers from Pubcon 2014 Las Vegas

Attending industry conferences is always a great opportunity to find out if the current Internet marketing tactics agencies and in-house marketing folks are using to help clients or company get ahead of the competition will be good enough or if anything can be improved upon. I have attended SMX and SES/ClickZLive, however Pubcon in my…