How Local Businesses Benefit from Using Google Analytics

Posted by Gabriel on 2nd September, 2014 , Blog, How To: | 0 comments.
How Local Businesses Benefit from Using Google Analytics

Internet marketing has become a necessity for just any type of business; a recent Small Business Administration study has concluded that small businesses with a web presence average 39 percent greater annual sales revenue that those businesses without a website. Consumers are largely responsible for this migration to the digital marketplace. They not only mistrust…

4 Ways to Avoid the Pain of Search Engine Algorithm Updates

How well your website fares in the organic search engine rankings is largely dependent on your ability to adapt your strategies to Google’s constantly changing rule book of acceptable SEO techniques. Be forewarned: just trying to stay abreast of the more than 500 algorithm updates that Google makes each year can be a full time…

Google’s Place Search and Venice updates of a few years ago were designed to provide users with a more universal, one-stop search experience by blending local and organic search results. That effort continues today with another local algorithm update that has just started to roll out. According to Google, the as-yet-unnamed new algorithm will provide…

How to Profitably Leverage Mobile Paid Search

Posted by Jeff Brewer on 28th August, 2014 , Blog, Inbound Marketing | 0 comments.
How to Profitably Leverage Mobile Paid Search

The growth of the mobile industry is a phenomenon that seemingly knows no bounds. An estimated 57 percent of the U.S. population already owns a smartphone, and spends an average of 2 hours each day socializing, shopping, and surfing on their mobile device. The time spent in front of a mobile screen represents a tremendous…

Meet the New Foursquare App Designed to Give Yelp a Run for its Money

Foursquare founder and CEO Dennis Crowley has a new mission in life and it doesn’t include showing rival Yelp any mercy. Locked in a life and death struggle to perfect a sustainable business model, the maverick New York-based Foursquare has literally torn itself in two, splitting its flagship location sharing operation away from its business…

How Your Company can Benefit by Understanding Your Customer’s Voice

Voice of the Customer (VoC) refers to the preferences and experiences that are expressed by your customers as they relate to your company, products, and employees. The process includes the collection and sharing of valuable feedback information among all employees involved in product development, marketing, sales and operations. According to noted business strategist and author…

The Top 5 Speakers from ClickZ Live 2014 San Francisco

Posted by Gabriel on 25th August, 2014 , Blog | 0 comments.
The Top 5 Speakers from ClickZ Live 2014 San Francisco

The SES conference, now known as ClickZ Live, wrapped up on August 14th, in the lovely city of San Francisco. This was my second event, having attended last year’s SES conference. Overall the team did a great job organizing ClickZ Live and putting together an outstanding line up of speakers and presenters. However there were…

Use Paid Search to Soften the Blow of Google Penalties

Posted by Gabriel on 22nd August, 2014 , Blog, SEO | 0 comments.
Use Paid Search to Soften the Blow of Google Penalties

The list of forbidden techniques and practices that can earn your website a traffic-killing penalty from Google is long indeed, and seems to grow longer with each passing day. Google updates its organic search ranking algorithm an estimated 500 to 600 times a year. While most are minor in nature and basically serve to tweak…

Align Your Marketing and Sales Efforts to Increase Lead Generation

The art or science, if you prefer, of sales has come a long way from the days of Henry Ford’s declaration that customers could have any color of automobile they wanted as long as it was black. That was the product era, when affordable mass-produced goods were scarce, and the public for the most part…

Building a Strong Online Presence for Your Business

Posted by Kathryn on 20th August, 2014 , Blog, How To: | 0 comments.
Building a Strong Online Presence for Your Business

No less an authority than the U.S. Small Business Administration has concluded that small businesses with websites average 39 percent greater annual sales revenue than those businesses without a website. An online presence has clearly become an absolute necessity if a business is to thrive, let alone survive, in today’s Internet-driven business climate. How a…