Increase Your Website Traffic with Social Media

Posted by Jeff Brewer on 1st October, 2014 , Blog, social media | 0 comments.
Increase Your Website Traffic with Social Media

Attracting targeted traffic to your website doesn’t begin or end with Google. While there’s nothing wrong with either organic or pay-per-click traffic, you need to diversify your sources so that a disruption and loss of traffic from any one channel will not devastate your company. In other words, don’t put all of your eggs into…

Convert More Leads with Education-Based Marketing

Posted by Kathryn Brewer on 30th September, 2014 , Blog, How To: | 0 comments.
Convert More Leads with Education-Based Marketing

One of the primary reasons for the decline of traditional advertising lies in the way the Internet era has affected the consumer. Buyers today prefer to receive information about products and services on their own terms rather than from biased paid advertisements that nobody really pays attention to anymore. When you seek to educate your…

Improving Your Facebook News Feed Performance

Posted by Jeff Brewer on 29th September, 2014 , Blog, social media | 0 comments.
Improving Your Facebook News Feed Performance

Social media watchers have reported it and Facebook is finally talking about it: the average reach of organic posts has declined to about 6 percent; reach is defined as the number of unique Facebook users who see your updates. This means that only 6 out of every 100 fans will ever see your organic (unpaid)…

WordPress, Joomla, or Drupal: Which is the Best CMS for Your Website?

Posted by Kathryn Brewer on 26th September, 2014 , Blog | 0 comments.
WordPress, Joomla, or Drupal: Which is the Best CMS for Your Website?

Deciding on which content management system will meet all of your company’s needs is not an easy decision to make, since it can lead to a promotion or possibly termination. Before you get sold on a platform that will not meet your company’s needs, read this post to make an intellegent decision. All three platforms…

Why Your Organic SEO Campaign Will Fail and How You Can Prevent It

While an organic SEO campaign isn’t exactly rocket science, there are a lot of moving parts. As a general rule, the greater the number of moving parts, the greater the odds are that something will go wrong. Just keeping on the good side of Google is a challenging task in itself. The Google search ranking…

How to Earn Inbound Links by Building Relationships

Posted by Gabriel on 24th September, 2014 , Blog, SEO | 0 comments.
How to Earn Inbound Links by Building Relationships

Just as a “not interested” response to a sales pitch doesn’t necessarily mean that a sale won’t be made, receiving a “no” to your request for a link doesn’t mean that you won’t eventually receive a link even from webmasters who have previously turned you down. It all depends on your relationship-building skills, presentation ability,…

Can Apple’s New Watch Impact Local Search?

Posted by Kathryn on 23rd September, 2014 , Blog | 0 comments.
Can Apple’s New Watch Impact Local Search?

Apple’s long-awaited entry into the smartwatch market has just been unveiled – the Apple Watch. That’s the official name that was apparently favored over the Apple Watch moniker that most tech watchers expected to see; in recent months, trademark registration documents for “Watch” were quietly filed without fanfare in Japan, Taiwan, Turkey, Mexico, and Columbia….

How Google’s Pigeon Update is Affecting Local Search Referrals and Leads

Google’s Pigeon update has rolled out across the United States, creating a boom in search engine referrals and leads for some businesses and a devastating bust for others. Designed to provide a more pleasant experience for search engine users, the update represents a major effort on the part of Google to integrate more organic search…

Twitter Tests Buy “Now Button” e-Commerce Platform

Posted by Jeff Brewer on 19th September, 2014 , Blog, Inbound Marketing | 0 comments.
Twitter Tests Buy “Now Button” e-Commerce Platform

Twitter is offering social media users the opportunity to shop while they Tweet through its “Buy Now Button” shopping platform, currently being tested with a select group of brands and artists including Burberry, (RED), Keith Urban, and The Home Depot. If all goes well, Twitter is expected to roll out its e-commerce service in time…

How Your Website’s Contact Page Bounce Rate Affects Your Business

A contact page is one of the most important and least utilized components of the average website. The contact page is where visitors to your website can find the information they need to reach out to you in whatever manner they feel most comfortable with – whether that’s by sending an email, picking up the…