Why Your Small Business Needs to Build a Community on Facebook

In view of the fact that the organic (free) reach of Facebook posts has dropped dramatically – below 10 percent in some cases – many small business marketers are questioning the wisdom of continuing to devote time and resources to promote their business on Facebook and getting so little in return. If this notion sounds…

The Benefits and Best Practices of a Multilingual Website

Posted by Jeff Brewer on 31st March, 2015 , Blog, websites | 0 comments.
The Benefits and Best Practices of a Multilingual Website

In the beginning, the digital world was forged by English-speaking developers and users. Personal computers as well as the Internet were the product of Western-based technology and ideas. However, as Bob Dylan once sang, “The times they are a-changing.” Today’s digital marketplace now encompasses the entire globe, with 35 percent of all Internet users claiming…

Just How Effective Are Facebook Ads?

Posted by Jeff Brewer on 30th March, 2015 , Blog, Facebook | 0 comments.
Just How Effective Are Facebook Ads?

There is precious little middle ground when it comes to advertiser’s opinions about advertising on Facebook. Many marketers swear by the business-building advertising opportunities offered by the world’s largest social media network, while an equal number are inclined to simply swear at the mere mention of Facebook. The truth of the matter is that Facebook…

5 Essential Online Marketing Tools for Small Businesses

An effective digital marketing strategy is absolutely essential if your business is going to remain a competitive force in today’s marketplace. Consumers are increasingly embracing digital technology, and businesses need to either follow their customer’s lead or get left behind. The latest generation of consumers grew up with the Internet, social media, and mobile phones,…

Avoiding Common Website Design Disasters

Posted by Jeff Brewer on 26th March, 2015 , Blog, websites | 0 comments.
Avoiding Common Website Design Disasters

A professionally designed website is absolutely critical to the success of your digital marketing strategy. In today’s technology-driven marketplace, not having a website is as pointless as going to a networking event without business cards. Consumers in record numbers are turning away from traditional marketing media, and if your business isn’t well represented in the…

How to Increase Your Website’s Domain Authority

Posted by Kathryn Brewer on 25th March, 2015 , Blog, SEO | 0 comments.
How to Increase Your Website’s Domain Authority

It’s no secret that Google’s unrelenting flood of search ranking algorithm updates is making SEO harder and harder to implement. Google rolls out approximately 600 of these rule-changing updates each year, which works out to 1.6 per day. To put it simply, the SEO technique that was perfectly acceptable yesterday may very well cost you…

3 Tips for Generating Newsworthy Content Ideas

Posted by Kathryn Brewer on 24th March, 2015 , Blog, SEO | 0 comments.
3 Tips for Generating Newsworthy Content Ideas

Just about anybody with even the most basic writing skills and a little patience can write at least one press release or article. It’s not too difficult to write about a subject that you know well, especially if it’s about your own company and products – or perhaps those of a client. With a little…

Taming Google’s Pigeon: How to Prosper with Local SEO

Posted by Jeff Brewer on 23rd March, 2015 , Blog, SEO | 0 comments.
Taming Google’s Pigeon: How to Prosper with Local SEO

Google’s Pigeon algorithm update swooped down on the digital marketing community in July of 2014 to mixed reviews from local marketers. According to a Search Engine Land study of more than 600 local SEO practitioners and business owners, 37 percent reported having lost traffic following the Pigeon rollout, 28 percent gained traffic, and 87 percent…

3 Internet Marketing Strategies That Increase Sales

Posted by Kathryn Brewer on 20th March, 2015 , Blog, Inbound Marketing | 0 comments.
3 Internet Marketing Strategies That Increase Sales

Over the last few years, the world of online marketing is getting more challenging and a necessary part of becoming a profitable organization. With so many businesses jockeying for an online presence, the focus has changed from limited traditional marketing campaigns and organic SEO to integrated Internet campaigns with a wide range of available strategies….

The Direction of Mobile Search Trends in 2015 and Beyond

Marketers may disagree on any number of topics, but there is one area where everyone seems to be in complete agreement: mobile is the wave of the digital marketing future. No matter how you look at it, mobile is the juggernaut that just won’t quit. Consumers are already spending more time with their favorite mobile…