Use Paid Search to Soften the Blow of Google Penalties

Posted by Gabriel on 22nd August, 2014 , Blog, SEO | 0 comments.
Use Paid Search to Soften the Blow of Google Penalties

The list of forbidden techniques and practices that can earn your website a traffic-killing penalty from Google is long indeed, and seems to grow longer with each passing day. Google updates its organic search ranking algorithm an estimated 500 to 600 times a year. While most are minor in nature and basically serve to tweak…

Align Your Marketing and Sales Efforts to Increase Lead Generation

The art or science, if you prefer, of sales has come a long way from the days of Henry Ford’s declaration that customers could have any color of automobile they wanted as long as it was black. That was the product era, when affordable mass-produced goods were scarce, and the public for the most part…

Building a Strong Online Presence for Your Business

Posted by Kathryn on 20th August, 2014 , Blog, How To: | 0 comments.
Building a Strong Online Presence for Your Business

No less an authority than the U.S. Small Business Administration has concluded that small businesses with websites average 39 percent greater annual sales revenue than those businesses without a website. An online presence has clearly become an absolute necessity if a business is to thrive, let alone survive, in today’s Internet-driven business climate. How a…

David-sized Vurb Battles Goliath-sized Google for Mobile Search

Contextual search engine startup Vurb was recently named the winner of the Disrupt Cup 2014 at New York’s TechCrunch, adding $50,000 of prize money to its war chest of $8 million in venture capital funding. The San Francisco-based tech company is currently in closed beta mode with a mobile-based innovation that could give search engine…

Why Google is Adding HTTPS to Their Search Ranking Algorithm?

You have no doubt seen the prefix “http” at the front of a website URL address and probably wondered what it meant. It’s short for “Hyper Text Transfer Protocol” and it is the primary technology used to permit Web users to link and browse. A similar-appearing prefix that you may not be familiar with is…

Harness the Power of Public Relations to Build Quality Penalty-Proof Links

The days of acquiring links with thin, poorly-written irrelevant content or by buying bucketfuls of cheap spammy links are over, and Google is ready to deliver severe ranking penalties to anyone who refuses to abide by their new link building guidelines. What Google wants to see are links that are freely given and editorially earned…

How Local Businesses can Survive and Thrive in Spite of the Pigeon Update

Google recently rolled out an unnamed (unofficially dubbed the “Pigeon” by Search Engine Land) local search algorithm that has been trampling across the search engine landscape in a manner more consistent with that of a maddened bull elephant than a mild-mannered bird. Some local businesses have gained ranking position while others have lost theirs. Certain…

How to Choose the Right CMS for Your New Website

Posted by Jeff Brewer on 11th August, 2014 , Blog, New Technology | 0 comments.
How to Choose the Right CMS for Your New Website

A content management system (CMS) is a website-building platform that enables people with little or no coding skills to update and manage their own website content. This frees the website owner from having to depend on an expensive programmer for recurring routine tasks. There are two basic types of CMS platforms in common use: open…

No More: Shortcuts Link Building Requires Sweat and Creativity

Posted by Gabriel on 8th August, 2014 , Blog, SEO | Comments Off.
No More: Shortcuts Link Building Requires Sweat and Creativity

Back in the good old days, getting top search results ranking was as easy as slapping together a website with content no more sophisticated than that produced in an elementary school writing class. Splurge on a $50 package of 5,000 backlinks delivered within 48 hours and watch the money pour in. And pour in it…

Why Buying SEO Leads is a Bad Idea

Posted by Kathryn on 7th August, 2014 , Blog, SEO | Comments Off.
Why Buying SEO Leads is a Bad Idea

Buying SEO leads from a third-party provider is like Forrest Gump’s box of chocolates: you never know what you’re going to get. Assuming that your company is offering white-hat SEO solutions truly tailored to an individual prospect’s unique situation, you may find that paying for leads that are ground out in assembly line fashion can…