2015 SMX West Day 1 Recap

Posted by Jeff Brewer on 4th March, 2015 , Blog, SMX | 0 comments.
2015 SMX West Day 1 Recap

It’s that time of the year once again, when Search Engine Marketing Expo returns to the lovely city by the bay, San Jose. Day one was filled with lots of information for search engine marketers like myself. The hardest and most stressful part of the day for me was when I was in the process…

How to Leverage Facebook’s Ad Relevance Score to Lower Your Ad Costs

Facebook has finally come up with some good news for social marketers exasperated with declining organic News Feed reach, increased competition for available advertising slots, and sharply rising advertising costs. The new Ad Relevance Score metric is Facebook’s answer to Google’s AdWords Quality Score and the basic premise is both potentially rewarding and disarmingly simple….

Common Mistakes to Avoid When Measuring Brand Awareness

Brand awareness is a critically important marketing goal because it sets the stage for the ultimate success or failure of your marketing campaign. Assuming that your end goal is to acquire new customers, you need to first generate awareness of your brand in the minds of your prospects, persuade them that your brand is the…

How Facebook’s Place Tips Could Benefit Local SEO

Posted by Kathryn Brewer on 27th February, 2015 , Blog, Facebook | 0 comments.
How Facebook’s Place Tips Could Benefit Local SEO

If your local business has been reeling from the loss of organic Facebook Page reach, you may have a chance of getting some of that audience back. Facebook recently introduced Place Tips, a new user opt-in feature that will provide added organic exposure for local businesses with real brick-and-mortar locations. Content will be drawn from…

The Pros and Cons of Using Social Media in Your Business

Posted by Jeff Brewer on 26th February, 2015 , Blog, social media | 0 comments.
The Pros and Cons of Using Social Media in Your Business

According to LinkedIn, an estimated 94 percent of small to medium-sized businesses use some form of social media to help increase brand exposure and stimulate sales. While social media marketing is clearly an important strategy for a great many businesses, it may not be the best fit for every business. Is Social Media Right for…

Top 5 Social Media Publishing Tools

Posted by Kathryn Brewer on 25th February, 2015 , Blog, social media | 0 comments.
Top 5 Social Media Publishing Tools

There’s a little more to effective social media marketing than just slapping together an occasional Facebook post and tweeting your Twitter fans whenever you get the urge. Engaging with followers, building traffic, and generating leads with social media requires dogged persistence, solid communication skills, and the ability to manage your outreach across the top social…

How to Use Social Media to Improve Your Search Results Ranking

Listening to Google spokesperson Matt Cutts talk about SEO is a lot like listening to a political speech – you have to do a lot of reading between the lines in order to make any sense of it. Consider Matt’s comments about the role of social media in influencing search rankings. In a video released…

5 Ways to Land a Better Job with Social Media

Posted by Kathryn Brewer on 23rd February, 2015 , Blog, social media | 0 comments.
5 Ways to Land a Better Job with Social Media

While a well-crafted resume, personalized cover letter, and carefully selected list of references are still important tools for the job seeker, an optimized online presence has become an absolute necessity for conducting a successful job search in today’s digitized world. With a wealth of online information so readily available, employers are turning to the Internet…

Why a Website Development Agency is the Better Choice for Building Your Website

An online presence has become an absolute necessity for practically any business that expects to be a competitive player in today’s digital marketing world. The business website is the foundation of modern marketing strategy regardless of company size or industry served. Customers as well as competitors are active Internet users, and any business without a…

How to Measure the ROI from Your Content Marketing

Posted by Kathryn Brewer on 19th February, 2015 , Blog, social media | 0 comments.
How to Measure the ROI from Your Content Marketing

The John Deere Company introduced The Furrow magazine in 1895 as a means of promoting farming machinery sales through educational articles tailored to help farmers become more successful business owners. More than one hundred years later, the magazine is alive and well and continues to help build the John Deere brand. Many thousands of businesses…