iPhone 6 Plus vs Nexus 6 vs Note 4

Posted by Jeff Brewer on 21st November, 2014 , Blog | 3 comments.
iPhone 6 Plus vs Nexus 6 vs Note 4

iPhone 6 Plus vs. Nexus 6 vs. Note 4 Do you want a big smartphone? Does that large screen make you think of all the things you will be able to do better and faster? Want an exceptional camera? You have at least 3 excellent choices and the real battle is fought between the iPhone…

Google is Dropping Local Carousel Listings for Some Business Verticals

Google is once again stirring the local search pot with its recent move to eliminate the Local Carousel listings for restaurants, nightlife, hotels, and entertainment. The obtrusive horizontal black Carousel bar is being replaced with a 3-pack of local results in addition to new secondary pages for some local search categories. Prominently displayed below the…

How to Protect Your Local Business from a Negative Online Reputation

Posted by Kathryn Brewer on 20th November, 2014 , Blog, SEO | 0 comments.
How to Protect Your Local Business from a Negative Online Reputation

For better or for worse, the Internet has brought about an era of transparency to the marketing community where any business is no more than a single bad review away from a negative online reputation. Consumers have the ability to make or break a business with online reviews and they’re not bashful about wielding their…

How an Increase in Impressions Can Lead to Increased Organic Traffic

Every business that relies on the Internet to generate sales leads or drive actual online purchases should know the value of impressions. While impressions are an important factor in generating more traffic to your business website, they are not an absolute guarantee of success. With organic search marketing, an impression is simply the number of…

Why Spammy Backlinks are Still Ranking Websites

Posted by Jeff Brewer on 18th November, 2014 , Blog, Google | 0 comments.
Why Spammy Backlinks are Still Ranking Websites

Despite the fact that Google has rewritten the rulebook on acceptable link building practice, there are still thousands of sites on the web that continue to enjoy high rankings in the search results with irrelevant links from low quality sites. This is like a slap in the face to every webmaster who tries to play…

Why Outsourcing Your Link Building is a Bad Idea

Posted by Kathryn Brewer on 17th November, 2014 , Blog, SEO | 0 comments.
Why Outsourcing Your Link Building is a Bad Idea

Back in the day when you could get just about website to rank simply by pointing a ton of backlinks at it, outsourcing link building made sense. Pay your $20 and presto! – 24 hours later you have 10,000 inbound links and your rankings are headed for the stratosphere. Somebody else did the grunt work…

Short Tail Vs. Long Tail: Which Type of Keyword is Best for Your Website?

Advertising legend David Ogilvy summed up his philosophy about product marketing with the much quoted adage, “The more you tell, the more you sell.” While Ogilvy was probably referring to print media advertising, the idea behind his words still resonates with today’s SEO practitioner: “Use head keywords to generate volume and long tail keywords to…

Link Building for “Boring” Businesses

Posted by Jeff Brewer on 13th November, 2014 , Blog, SEO | 0 comments.
Link Building for “Boring” Businesses

Not every business niche can associate itself with attention-grabbing cute kids and fuzzy kittens. The truth of the matter is that some industries are simply boring and uninspiring to the average eye. Creating compelling content and generating inbound links for ho-hum business verticals is not necessarily more difficult than it is for the better-known and…

How Facebook’s Local Awareness Ads Deliver More Traffic to Your Store

Small businesses with a local market presence have received a much-needed boost to their marketing efforts with the recent introduction of Facebook’s “Local Awareness” advertising program. The new advertising option will allow local businesses to present geo-targeted ads to Facebook users who live within a designated radius of a store’s location or who have recently…

Does Inbound Marketing Work for Every Business Niche?

Posted by Kathryn Brewer on 11th November, 2014 , Blog, Inbound Marketing | 0 comments.
Does Inbound Marketing Work for Every Business Niche?

While inbound marketing should work for any business that uses traditional outbound marketing techniques, the truth of the matter is that it may not be a good fit for certain types of businesses. Inbound marketing is not a quick-fix, set it and forget it proposition. It requires a substantial investment of time and money that…