4 Reasons Why SEO Professionals Should Be Required to Earn a Certificate

Companies and consumers are holding more credence in search engine certification. Experts purport that everyone needs a certification to open up new opportunities in the industry. Certifications are easy to obtain and will require that each individual master search engine optimization best practices, know Google Panda, Penguin, and Hummingbird updates, and understand keyword research and…

Effective Google Advertising: AdWords vs Display Ads

Posted by Gary Brewer on 15th April, 2014 , Blog, SEO | 0 comments.
Effective Google Advertising: AdWords vs Display Ads

Google offers two distinct choices for PPC (Pay Per Click) advertising that fashion site marketers as well as other business website owners should consider. While both methods share a number of similarities in basic campaign setup, each takes a different approach to online advertising that usually produces vastly different results. AdWords is a search advertising…

How to Use Your Website as An Information Hub with Content Marketing

Your website can be established as an authority in your industry through content featured on the site. People are more likely to buy your product or service if you have content that is compelling and convincing to read. This is not always easy to achieve, but a skilled researcher and writer can achieve this goal…

How to Implement a Sustainable SEO Strategy for Your Business

Posted by Gary Brewer on 8th April, 2014 , Blog, SEO | 0 comments.
How to Implement a Sustainable SEO Strategy for Your Business

Search engine optimization (SEO) used to all about stuffing your web pages so full of keywords that the content became almost unreadable. Then Google cracked down. When links became the next big thing, sites began sprouting thousands of backlinks overnight. Again Google cracked down. Which brings us to the latest big thing in SEO, content…

Using Social Media to Build Quality SEO Links to Your Website

Posted by Gary Brewer on 3rd April, 2014 , Blog, SEO | Comments Off.
Using Social Media to Build Quality SEO Links to Your Website

Links that point back to your business website from other sites are one of the most effective methods of improving your ranking in the search engine results. All backlinks, however, are not created equal. Google and other search engines value backlinks from authority websites much higher than backlinks from spammy sites with little or no…

Is it Possible to Prevent Getting Hit by an Algorithm Penalty?

Posted by Gary Brewer on 1st April, 2014 , Blog, SEO | Comments Off.
Is it Possible to Prevent Getting Hit by an Algorithm Penalty?

Search engine penalties can cause unwanted interruption in service. Many businesses have violated these policies and had their websites temporarily removed, which resulted in hundreds to millions of dollars lost. With these losses, business wanted to become prepared for the future. Here’s what you need to know to avoid algorithmic penalty from Google. Know the…

Is There an SEO Payoff With Paid Yelp Ads?

Posted by Gary Brewer on 27th March, 2014 , Blog, SEO | Comments Off.
Is There an SEO Payoff With Paid Yelp Ads?

Yelp is arguably the most popular social review site, with more than 53 million local business reviews posted since 2004. While Yelp is probably best known for its reviews, it has evolved over the years into an important local search site by providing more detailed information about local businesses than is commonly available on other…

How to Get Your Social Media Followers to Create Content for Your Brand

Content is a way of engaging your audience and getting them interested in purchasing your product or service. On your social media site, it’s imperative to keep your social media followers engaged because they will be advocates of your product through content creation and other forms of evangelism. Here are some ways to get your…

How Yahoo’s New Partnership With Yelp Will Affect Local Search Results

Posted by Gary Brewer on 20th March, 2014 , Blog, SEO | Comments Off.
How Yahoo’s New Partnership With Yelp Will Affect Local Search Results

Yahoo and Yelp recently announced a strategic partnership whereby local listings and reviews from Yelp will be posted directly on Yahoo’s local search results. Over the past several years, local search results and online reviews have become increasingly important to digital marketing; once fully implemented, this new Yahoo-Yelp alliance promises to increase online traffic for…

4 Key Takeaways from SMX San Jose

Posted by Gabriel on 18th March, 2014 , Blog, SEO | Comments Off.
4 Key Takeaways from SMX San Jose

Search Marketing Expo wrapped up last Thursday and it was a blast. Attending SMX was a great learning experience and it was great to meet industry leaders such as, Bruce Clay, Eric Enge, Danny Sullivan and others that we only hear from when we read their blog posts. However, this time around I got meet…