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How To Use Twitter To Do Keyword Research For Your Website

Since keyword research is quite possibly the most important factor in search-engine optimization, or “SEO,” it’s critical to know the most effective ways to find the keywords that customers are using when searching for a particular product or service. Only by “speaking their language” by using the same search terms that they’re using can a…

How To Determine If Pay-Per-Click Advertising Is Right for You

You may be skeptical about whether you need Pay-Per-Click (PPC) advertising for your business. It really depends upon how established you are within your niche. This is the simple answer—if you are consistently ranking on the first page of organic search results for your target keywords, then you don’t really need PPC advertising; if you…

Are You Familiar with Growth Hacking? You Should Be and Here’s Why

Growth hacking is a relatively new term, coined in 2010 by Sean Ellis, an expert in startup marketing and growth. It’s often thrown around as a marketing term, but it’s not exactly marketing. It’s a new business philosophy. Whereas marketing is more about creating profit, growth is about organic, sustainable change. You’re aware by now…

Crisis Management and Your Company’s Reputation – Essential Tips To Protect Your Brand Online

From large corporations to small business alike, it’s important to have the skills and know-how needed to protect your brand online. Whether it’s your company’s logo or website design or features, you’ll want to ensure you’re safeguarded from the “borrowers” in competitive business. Keeping your brand safe is critical to defining your abilities and character….

15 Creative Strategies For Using Instagram To Turbocharge Your Branding

Posted by Danielle Kogan on 20th July, 2015 , Blog, How To:, Internet Marketing, social media | Comments Off on 15 Creative Strategies For Using Instagram To Turbocharge Your Branding.
15 Creative Strategies For Using Instagram To Turbocharge Your Branding

Established as a fun way to share pictures between friends, Instagram is so much more! Whether you’re posting on your iPhone or any smartphone, Instagram is a great source for continuous branding lead generation opportunities throughout the country and worldwide. 1. Profile Picture: You’ll need to add a profile picture to your Instagram account. Now,…

Mobile-First or Mobile-Only? Which Campaign Strategy Is Better For Your Brand?

Posted by Jeff Brewer on 17th July, 2015 , Blog, Mobile Web | Comments Off on Mobile-First or Mobile-Only? Which Campaign Strategy Is Better For Your Brand?.
Mobile-First or Mobile-Only? Which Campaign Strategy Is Better For Your Brand?

Mobile first refers to the business approach that assumes employees are primarily using mobile technology such as smartphones and tablets to be more productive. On the other hand, a mobile only approach to business assumes mobile devices are the only tools being used for most applications. Mobile devices are often referred to as the “second…

Everything You Need To Know About Creating A Twitter Influencer List

Posted by Danielle Kogan on 15th July, 2015 , Blog, Internet Marketing, Twitter | Comments Off on Everything You Need To Know About Creating A Twitter Influencer List.
Everything You Need To Know About Creating A Twitter Influencer List

A Twitter influencer list is a marketing strategy that’s used successfully in advertisement and endorsement campaigns. The difference today is the online marketing applications do most of the research work. Some call it the “hero campaign” describing this marketing technique using product recommendations from known sources. It works when all of the marketing elements support…

How to Use Facebook Author Meta Tags to Connect Readers with Your Brand

Posted by Danielle Kogan on 13th July, 2015 , Blog, Facebook, How To:, Internet Marketing, social media | Comments Off on How to Use Facebook Author Meta Tags to Connect Readers with Your Brand.
How to Use Facebook Author Meta Tags to Connect Readers with Your Brand

In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook’s new “Call to Action” feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another groundbreaking new feature known as Author Tags. This exciting new tool is…

Why Your Company Needs a Killer SEO Strategy to Outrank Your Competitors

Posted by Jeff Brewer on 9th July, 2015 , Blog, Internet Marketing, SEO | Comments Off on Why Your Company Needs a Killer SEO Strategy to Outrank Your Competitors.
Why Your Company Needs a Killer SEO Strategy to Outrank Your Competitors

It’s been said that the best place to hide a dead body is the second page of the Google search results – and there may be more truth behind this morbid piece of advice than meets the ey According to research conducted by Chitika Insights, the first page of Google’s search results accounts for a…

25 Creative Strategies That Will Skyrocket Your Online Sales

Posted by Kathryn Brewer on 8th July, 2015 , Blog, How To:, Inbound Marketing | Comments Off on 25 Creative Strategies That Will Skyrocket Your Online Sales.
25 Creative Strategies That Will Skyrocket Your Online Sales

The use of online marketing to drive sales has absolutely exploded in recent years for a very good reason: it’s an extremely cost effective way to do business. When it comes to closing a sale, SEO leads convert at an average rate of 14.6 percent as opposed to a 1.7 percent close rate with traditional outbound…