First Things First: Prioritizing Your SEO Campaign

Posted by Gabriel on 22nd July, 2014 , Blog, SEO | 0 comments.
First Things First: Prioritizing Your SEO Campaign

SEO is a long-term investment that requires careful planning and research, and that means prioritizing your efforts for maximum effectiveness. Before you even think about getting your first backlink, you need to have a solid foundation to start from, and the best starting point for that is provided by an SEO audit. An SEO Audit…

Should You Be Spending Less Time on Link Building?

Posted by Gary Brewer on 21st July, 2014 , Blog, SEO | 0 comments.
Should You Be Spending Less Time on Link Building?

In general, the answer is no. Although Google’s algorithm is dynamic, link building still carries weight in the ranking factors. This is one of the white hat techniques used by link builders to achieve higher website ranking. However, here are a few things to avoid while link building. The three ineffective methods of link building…

Why You Need Google Plus in Your Marketing Mix

Posted by Gary Brewer on 18th July, 2014 , Blog, social media | 0 comments.
Why You Need Google Plus in Your Marketing Mix

Despite the fact that Google is absolutely crushing the search engine industry with its 67 percent market share, its social media offspring, Google+, is feeling precious little love from the digital marketing community. While many webmasters are rejoicing in Google’s struggles to carve out a piece of the social media pie, the facts suggest that…

How to Find the Best Authority Sources to Earn Links for Your Website

It’s no secret that Google is cracking down hard on backlinks, and frankly it comes as no big surprise. Thousands of low quality websites with little or no redeeming value have been able to game the search engine rankings by stuffing their sites full of hundreds of paid spammy links. While these get-rich-quick linking schemes…

How Long Tail Keywords Can Improve Your Blog Marketing Results

Long tail keywords are highly targeted search phrases that usually contain at least three words, and frequently contain a head keyword search term; head terms are more generalized and are usually no more than two words long. For example, “Halloween costumes” is a head search term; “cartoon character Halloween costumes for children” is a long…

How Website Performance Affects SEO Results

Posted by Gabriel on 15th July, 2014 , Blog, SEO | 0 comments.
How Website Performance Affects SEO Results

Google considers an estimated 200 factors in its algorithm that determines where a webpage will rank in the search engine results. These ranking elements include on-site factors such as overall site architecture, site content, and properly tagged titles and headers. Off-site factors include the number and quality of inbound links, and social media signals. In…

Are Negative Online Reviews Hurting Business?

Posted by Gary Brewer on 14th July, 2014 , Blog, SEO | 0 comments.
Are Negative Online Reviews Hurting Business?

Most customers find writing a negative review cathartic after they’ve been wronged, but it has adverse consequences for companies. Customers reading negative reviews are more likely to choose a competitor when there are no positive reviews to counteract the negative reviews. This is why companies should monitor reviews written by customers to try and rectify…

The Digital Marketing Strategist’s Ultimate Cheat Sheet

The digital marketing arena contains a vast array of new technologies and techniques, many of which are brand new to even veteran marketers of the traditional school of marketing. To compound the confusion, digital marketing is constantly evolving and redefining itself with an unending stream of new developments and tools. This guide will help bring…

Important Digital Marketing Facts That Your Boss Wants to Know

Think of digital marketing as the union of Internet-based technology with traditional marketing methods. At the end of the day, it’s still all about identifying the needs and wants of a targeted group of consumers, and presenting them with a product that helps answer their questions and gets their problem solved. The technology that drives…

Tools That Should be in Every Digital Marketer’s Toolbox

Every successful craftsperson relies on certain tools and skillsets to get the job done right, and digital marketing is no exception. New technology is being released at such a fast pace that just keeping up with the latest processes and techniques is practically a full time job in itself. Taking advantage of every time and…