Google’s Pigeon Update Favors Big Directories Over Local Businesses

Google’s recently unveiled Pigeon update to its search algorithm was engineered to improve local seach, and the big directory sites with a local presence are already enjoying improved search visibility for their listings. According to Google, the Pigeon update strengthened the ties between organic and local search indicators, and delivers improved accuracy over location rankings….

How Thin Content Hurts Your Website

Posted by Gabriel on 30th July, 2014 , Blog, SEO | 0 comments.
How Thin Content Hurts Your Website

Thin content refers to non-search engine friendly content that offers little or no value to the search engine user. Google determines what constitutes thin content, which may apply to either an entire website or to individual pages on an otherwise acceptable website. Google’s Panda update specifically addressed thin content and hit some members of the…

Is Your Social Media Strategy Discouraging Potential Customers?

In some ways, social media resembles the traditional art of public relations. Both strategies are designed primarily to create a sense of trust and friendship with the consumer, helping to ensure that your company will be the preferred choice for doing business with. This means engaging in genuine two-way communication with current and prospective customers…

How a Link Audit can Improve Your SEO Campaign

Posted by Gary Brewer on 28th July, 2014 , Blog, SEO | 0 comments.
How a Link Audit can Improve Your SEO Campaign

If you don’t know where you’re going, you’ll never get there. A comprehensive link audit serves as both a blueprint and a roadmap, detailing what your website link building efforts have accomplished for you to date and highlighting what needs to be done in the future. Every link building campaign depends to a large degree…

Three Reasons to Link Your Accounts to Google My Business

Google hasn’t exactly made it easy for the local business marketer. Google Maps, Google Places for Business, Google+, Google+ Local, Google+ Business Pages – at this point not even Google seems to know how all of these platforms are supposed to benefit the local business community. Assuming Google even knows, they aren’t telling – at…

How to Create the Best Buyer Persona for Your Marketing Campaign

A persona refers to the identification and “tagging” of each of the different groups that comprise the best potential purchasers of your products or services. Identifying these sub-groups by name enables you to better see them as real people with real needs. Members of each group, or persona, share similar goals and behavior patterns; by…

Build Your Business with Google Plus Authorship and Author Rank

Blogging is one of the most effective methods of positioning yourself and your blog/website as an authority in your industry or niche. One of the features of the Google Plus social media network is Google Authorship, which recognizes and tracks writers and allows them to build trust (Author Rank) through their writing across the web….

First Things First: Prioritizing Your SEO Campaign

Posted by Gabriel on 22nd July, 2014 , Blog, SEO | 0 comments.
First Things First: Prioritizing Your SEO Campaign

SEO is a long-term investment that requires careful planning and research, and that means prioritizing your efforts for maximum effectiveness. Before you even think about getting your first backlink, you need to have a solid foundation to start from, and the best starting point for that is provided by an SEO audit. An SEO Audit…

Should You Be Spending Less Time on Link Building?

Posted by Gary Brewer on 21st July, 2014 , Blog, SEO | 0 comments.
Should You Be Spending Less Time on Link Building?

In general, the answer is no. Although Google’s algorithm is dynamic, link building still carries weight in the ranking factors. This is one of the white hat techniques used by link builders to achieve higher website ranking. However, here are a few things to avoid while link building. The three ineffective methods of link building…

Why You Need Google Plus in Your Marketing Mix

Posted by Gary Brewer on 18th July, 2014 , Blog, social media | 0 comments.
Why You Need Google Plus in Your Marketing Mix

Despite the fact that Google is absolutely crushing the search engine industry with its 67 percent market share, its social media offspring, Google+, is feeling precious little love from the digital marketing community. While many webmasters are rejoicing in Google’s struggles to carve out a piece of the social media pie, the facts suggest that…