Search engine optimization can be a frustrating and expensive proposition, and what’s worst of all, you have no guarantee that your efforts will be met with success. With Google's algorithm updates and tweaks rocking the digital community at the rate of 500 to 600 changes every year – or 1 to 2...Read More >>

Think back to 2013’s Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans. A dazzling halftime show led by Beyoncé and her special guests Kelly Rowland and Michelle Williams has whipped the stadium crowd and the home viewing audience into a frenzy of delight. As the last notes of the...Read More >>

Marketing is marketing, but the working environment of an in-house department and an independent marketing agency is typically as different as night and day. Both employment alternatives offer marketers a unique set of advantages and disadvantages that should be evaluated on an individual basis...Read More >>

Famed writer and humorist Mark Twain once wrote that “the reports of my death have been greatly exaggerated.” Like Twain, SEO was also prematurely pronounced dead yet has continued to confound the critics. While SEO has radically evolved over the years since its first obituary was announced in...Read More >>

One of your best marketing allies is the editor who covers your particular industry or niche. Whether your plans include content marketing to acquire inbound links or public relations to gain favorable press coverage, having the ear of the editors who represent the various blogs, trade journals,...Read More >>

Whether you believe that SEO is a worthless scam or a legitimate path to online riches, there is little doubt that SEO is a huge industry. According to a report published on the State of Digital site, 863 million websites worldwide include “SEO” in their keyword terms and an estimated 105...Read More >>

Snapchat, the social networking site favored by teens and young adults, has teamed up with payment processor Square to offer Snapcash, a new way to send and receive cash between Snapchat users through a mobile device. The new mobile payment app is available in both Android and iOS...Read More >>

Nineteenth century British philanthropist and educational writer William Edward Hickson is credited with popularizing the proverb “If at first you don’t succeed, try, try, try again.” Facebook has apparently taken Mr. Hickson’s advice to heart by quietly introducing a revamped version of...Read More >>

When Google spokesperson Matt Cutts says that social signals are not part of Google’s search engine ranking algorithm, you have to take his words with a grain of salt. Not that I believe Cutts would intentionally lie about the impact of social media, but he is such an accomplished wordsmith and...Read More >>

The problem with circumstantial evidence is that it’s so…. circumstantial. Take the case of Yelp, for example. One restaurant owner complains that the mega-popular review site offered to bury his negative reviews for a price, then somehow “lost” his positive reviews when he failed to pay...Read More >>