Although Google is understandably reluctant to provide details about how its ranking process works lest it encourage attempts to artificially game the system, we do know that inbound links are one of the most important of the estimated 232 factors that currently comprise Google’s ranking...Read More >>

Inbound links are one of the most powerful methods available for improving a website’s position in the search engine rankings, and will likely remain so for the foreseeable future. Links provide valuable third-party proof of a site’s ability to provide relevant and useful content, and are as...Read More >>

It’s not enough that Google has assumed the role of the world’s Internet police force – tracking down and punishing violators of its ever-changing anti-spam guidelines. Now the search engine giant is actively encouraging business website owners to turn informer against competitive websites...Read More >>

Successful organic SEO is not a “set it and forget it” proposition; like a high-performance engine, it requires constant tweaking and adjusting to achieve optimum results. The only way that you’ll know exactly what to tweak and adjust is by monitoring and analyzing how your organic SEO...Read More >>

A recent upgrade to Twitter’s analytics platform will provide social media marketers with an expanded view of the performance metrics of their organic tweets. Twitter advertisers, verified users, and Twitter Card publishers will now be able to view statistics on the number of times each tweet is...Read More >>

It’s hard to believe that just 10 years ago Facebook and Twitter didn’t even exist. Kids today equate a world without social media to living in the Stone Age, probably in the same way that people of an earlier generation couldn’t imagine life without television. Despite its phenomenal...Read More >>

Ecommerce powerhouse Amazon is putting the final touches on Amazon Sponsored Links, its online advertising platform that appears to be aimed squarely at Google’s estimated $50 billion per year slice of the digital advertising pie. An official launch date has yet to be announced but industry...Read More >>

Originally, the term ‘sustainability’ was most often used to describe the long-term profit potential of a brand. Today, a sustainable brand is used to characterize a business as having a green, or ecologically correct, operating philosophy. Whether you refer to it as a sustainable, green or...Read More >>

Facebook seems to be running hot on the heels of Google when it comes to the frequency of updates. Just when digital marketers thought it was safe to relax for a minute, Facebook announced a major change to its News Feed ad product that will have advertisers scrambling to re-think their Facebook ad...Read More >>

A canonical tag is simply a short piece of code that is placed on a webpage to let the search engines know which nearly identical piece of content is the original and which is the duplicate. By identifying the original, you can avoid any problems with duplicate content and ensure that only the...Read More >>