Archive Inbound Marketing Category

How to Use Event Marketing to Build Your Business

Thanks to social media and mobile apps, the plain Jane local promotional event is so yesterday. Today's events can happen anywhere and in nearly any medium - literally. While some marketers are turning themselves inside out to offer an "event within an event" for their brand's next...Read More >>

18 Types of Content to Add to Your Marketing Mix

Identifying different types of content to add to your marketing mix is not about making sure you include "one of everything" to cover all your bases. Rather, what you are looking for is the types of content your target market responds to best. This may mean you do include a wide variety of content...Read More >>

Key Elements of a Powerful Brand Story

Creating a powerful brand story is about more than just identifying your ideal customer, your Unique Selling Prospect (USP), your logo and colors or even your place in the competitive landscape. Your brand's story is your story. It is a story of shared connection, of relevance, of problems and...Read More >>

How-to Use How-to Guides for Content Marketing

Content marketing is everywhere today. It is who we are, how we live and definitely how we do business. In fact, there is so much content marketing going on that this has generated a whole new type of content marketing: how-to guides for how to do content marketing! But how will you know which...Read More >>

30 Ways To Get More Targeted Traffic

In today's highly competitive global e-marketplace, it is not enough simply to generate inbound traffic to your website. You need the right traffic. This list provides 30 surefire ways to generate that traffic! 1. Facebook! Facebook still holds the lion's share (at 45.6 percent) of social...Read More >>

Using Instagram’s InstaMeet Feature for Community Connections

In social media's earliest days, it was often assumed that eventually online interactions would simply replace face-to-face meetings entirely. As it is turning out, precisely the opposite is unfolding today. Today's social media users and organizers are turning to their favorite social media...Read More >>

TrueView Shoppable Video Ads on YouTube Make It Easier to Monetize on Consumer Micro-Moments

More and more, consumers turn to their devices in an effort to learn more, make a decision or purchase a product - and you're probably one of those people. To bridge the gap between the moment a person watches a video and the moment they decide to make a purchase, also knows as micro-moments,...Read More >>

Landing Pages – Why You Need Them and How They Help SEO

Whenever you begin studying search-engine optimization, or "SEO," you'll hear a lot about landing pages. To help more people find your website and become new customers, it's critical for you to understand exactly what landing pages are, why you need them and how they enhance your website's overall...Read More >>

Are You Familiar with Growth Hacking? You Should Be and Here’s Why

Growth hacking is a relatively new term, coined in 2010 by Sean Ellis, an expert in startup marketing and growth. It’s often thrown around as a marketing term, but it’s not exactly marketing. It’s a new business philosophy. Whereas marketing is more about creating profit, growth is about...Read More >>

Crisis Management and Your Company’s Reputation – Essential Tips To Protect Your Brand Online

From large corporations to small business alike, it's important to have the skills and know-how needed to protect your brand online. Whether it's your company's logo or website design or features, you'll want to ensure you're safeguarded from the "borrowers" in competitive business. Keeping your...Read More >>