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Mobile is bigger now more than ever before with users spending up to an alarming average of 5 hours per day on the their mobile devices. So the question is, are you harnessing the power of mobile innovation?
It is imperative for every business to have a website and have that website be mobile. But to take it a step further and really create the ultimate user experience for you customer, nearly every business should develop their own app. You make think an app isn’t answer for your business, but even the most professional of enterprise services can create an app that gives a greater user experience.
The acceleration of mobile usage by consumers to support their daily life is creating a demand for companies to develop new solutions offered in the form of responsive design and app development. The question all businesses are facing is should they be providing their customers with solutions through responsive websites, mobile apps or even both solutions?
Mobile Apps provide a more personal user experience that allows your users to customize settings and content to connect with friends or colleagues, share content or interact with a business through this more personalized user experience. Whereas responsive websites allow the same website that displays on a desktop to render to the screen size of the device that your user is searching from whether it is a smartphone, tablet or wearable watch.
| Responsive websites fit all devices and screens | Mobile apps are developed specifically for mobile devices and are easier and faster to use. |
| Full content is available for all users on responsive websites | The app experience is faster and is quickly updateable |
| Responsive websites features dynamic content and use the same code and content throughout. | Mobile apps are essentially “stand alone” interactive websites |
| Responsive websites require you to have and maintain only one domain. | Mobile apps allow for greater design freedom |
| Responsive sites must be optimized for computer and mobile design | The app doesn’t need to be optimized differently for tablets versus phones. |
| Your company’s link equity is preserved with responsive design because new code is simply embedded on the back-end of your primary website | Mobile apps requires updates not only to correct bugs on your app, but also when new software updates roll out. |
| Responsive designs include optimized images | You must create and maintain two separate and unique silos of content (one for your primary site and one for your sub-domain) |
| Any changes and enhancement updates made to responsive websites will propagate across any device | The app may open up a browser page, but it is on a mobile browser. Links shared from mobile browsers don’t count as search link equity toward your primary site which might have implications for your SEO strategy. |
Since customers use both mobile apps and responsive website in their daily lives, it’s important for your businesses to analyze your target audience before deciding which is the right solution for you. Let Digital EYE guide you and help choose the best option for your business.
It doesn’t matter what mobile device your customers are using or how they’re digesting their content, Digital EYE works with you to design a mobile experience that’s perfect for your business and your users.
Our app development team concentrates on these four areas of mobile app design:
The truth is, some really well made apps can provide a much better user experience than even some of the best websites out there.
We develop a campaign road map that starts with fulfilling a need with a comprehensive app idea and marketing strategy. We then deploy an industry-leading app design, custom user experience, innovative development and continue with ongoing digital marketing to drive new customers to become engaged users of your app. The team at Digital EYE Media is dedicated to partnering with your business to create a robust mobile app strategy that helps bring your app to life from an initial drawing board concept to the hands of your new customers.
We pride ourselves in building cutting-edge mobile apps that create value for our customers, that are loved by users. Our design-savvy experts will walk you through the entire app development process.
Contact Digital EYE to find out how we can increase your ROI with custom app development!
Call Digital EYE today and speak with a digital marketing expert about how we can help you dominate digitally in your space.
Gain visibility at the top of the search engines, such as Google or Bing, using paid advertising to start sending new visitors to your business’s site right away.
We use proven strategies to create and optimize high quality content, resulting in greater visibility in the search engines and more organic traffic to your website.
Leverage your customer’s connection to their mobile phone as a way to deliver a personal experience and develop relationships with friends, family and businesses’.
In this social-centric world, we utilize social media platforms and the power of influencers to target and connect with your ideal customers online in a compelling way.