Despite the fact that smartphones are gradually replacing the desktop as the preferred method of accessing the Internet, mobile device conversions continue to lag behind those of desktops by a considerable margin. A recent RKG Digital Marketing Report found that the smartphone revenue per click...Read More >>

As 2014 draws to a close, many marketers are already laying the groundwork for 2015, allocating budgets and evaluating strategies for the coming year. While constant change is about the only certainty in local marketing that can be relied upon, there are certain trends on the horizon for 2015 that...Read More >>

Software as a Service (SaaS) is a model for licensing and delivering software. The software is centrally (cloud) hosted and licensed on either on a monthly or annual subscription basis. Also known as “on-demand software,” SaaS is generally accessed through the user’s web browser. One of the...Read More >>

More than 80 years ago, legendary advertising copywriter John Caples said that if a business never stops testing its ads, its ads will never stop improving. What was true for the pioneers of print advertising is still true for today’s digital marketers. Testing different approaches by placing...Read More >>

Getting your boss excited about SEO (search engine optimization) may not be the hardest sell you’ve ever faced, but it’s probably not the easiest one either. The quicksilver nature of SEO is probably one of the biggest challenges you face in convincing your company’s senior management to...Read More >>

Mass communications channels like the Internet and social media networks enable you to present your message to hundreds or even thousands of people at a time. But as any college professor who has had to lecture over the distracting buzz of a snoring student can tell you, you can’t touch the...Read More >>

Attending industry conferences is always a great opportunity to find out if the current Internet marketing tactics agencies and in-house marketing folks are using to help clients or company get ahead of the competition will be good enough or if anything can be improved upon. I have attended SMX and...Read More >>

The SEO industry has reached the point where the number of discredited and outdated “black hat” techniques for improving organic search engine rankings far outweighs the acceptable “white hat” tactics that can be implemented without fear of a Google penalty. Webmasters who continue to...Read More >>

Recovery from a Google Penguin penalty is entirely possible, but it will take time and a considerable amount of work to get your organic rankings back. Once an update penalty has been applied against your website, you will not be able to rank no matter what you do until your link profile has been...Read More >>

Once visitors arrive at your site, they should be guided to a carefully designed conversion funnel which will gently lead them along the path to becoming a revenue-producing customer. Depending on your product niche and your marketing goals, a successful conversion could take the form of requesting...Read More >>