The design process started with an in depth discovery phase, analyzing the client needs, business strategies, areas of expertise and client personas. Working collaboratively with the client to understand their market, the creative team at Digital Eye created a clean, professional design.
All new content was written with a focus on knowledge, expertise, information and education making the site a destination for users and prospects to learn. The site was fully searchable and scalable as the firm, industry and regulatory environment evolved. A Salesforce CRM API interface was added in the backend to more effectively collect, track and engage leads.
The site design was also made fully responsive for all device sizes to enhance all the mobile user experience, promote ease of navigation and information downloads, interaction with the site and engagement with the firm. A new blog page was created with a posting strategy and SEO optimization strategy to increase traffic to the site, reduce the bounce rate and heighten the engagement of site visitors.