It all Began With a Snap We've all seen the astounding success that Snapchat has had from their upstart to all the updated features we've come to know and expect today. In fact Instagram was so impressed that they rolled out their own version called Instagram Stories. When they first...Read More >>
Thanks to social media and mobile apps, the plain Jane local promotional event is so yesterday. Today's events can happen anywhere and in nearly any medium - literally. While some marketers are turning themselves inside out to offer an "event within an event" for their brand's next...Read More >>
What gets played by 93 million people (mostly adults) every day and has an estimated net worth of $7.1 billion? If you answered "Candy Crush Saga," you are the lucky winner....sort of. According to Time magazine, the simple app-based game is so addictive people have forgotten to pick up...Read More >>
Discover Snapchat Memories! After a soft roll out announced early July 6th, Snapchat has officially rolled out 'Snapchat Memories' onto everyone's app (and chances are if you don't have it, you might be due for a software update!). Hopefully by now you have seen the Snapchat Memories feature on...Read More >>
Social media began as a tool for ordinary people to have a place to share and connect with friends online. Some online bulletin boards and portals were more successful than others. By the beginning of the 21st century, Facebook, LinkedIn and then Twitter launched, and today these sites and...Read More >>
Twitter is one of those social media feeds that is so easy it is hard. In other words, Twitter's ease of use is deceptive when your goal is effective online marketing of your brand, product or service. The good news is, if you are not yet quite up to speed on how to use Twitter most effectively...Read More >>
Social media by itself is one of the greatest - possibly the greatest - marketing tool ever invented. But social media combined with smart phone apps is sort of like nirvana for product marketers....it just takes the whole concept of using social media to drive customer engagement and sales to a...Read More >>
An important step to any successful business is taking the time to step back and analyze your company regularly. Start the New Year off right by taking this quick quiz and objectively comparing how your business stacks up. Use the results to identify potential weak spots and what you can do to...Read More >>
Creating shareable content is not just about getting the biggest scoop or designing the coolest infographic. In fact, the most difficult part of crafting content with true viral potential is about knowing where to stand on that fine line between self-promotion and share-ability. While some...Read More >>
The introduction of social media has changed, well, just about everything we do as well as how we do it. Holiday shopping is no exception. In fact, the mobility of shopping options today means most customers shop in micro bursts - researching from their phone in spare moments, then making their way...Read More >>