// News

It’s no secret that more and more consumers are looking to various options to help them really understand who a business is and what it has to offer. But despite the boom of social media, blogs and other methods of interaction, not all options are created equally, requiring a clear knowledge of each method of…

There has been a lot of hype surrounding the effectiveness of social media, but many business owners are still wondering whether or not it’s a waste of time and money. The reality is that some businesses are doing incredibly well with social media but some are just not seeing any returns from using it. It…

When it comes to finding success in the business world, it is necessary to think about social media websites and their influence on society. People use such websites on a daily basis, and a business may gain a following and a new outlet for profits. Develop a Contest It is a good idea to create…

Many are questioning whether they should take the leap to Google Plus. Beyond the unique features the platform offers for socializing, it is an excellent tool for increasing your online visibility. The following five reasons are only the tip of Plus’ emerging importance. It Isn’t Going Away – Google has made it clear that Google…

The Internet has changed the way many businesses market their products and services today. One of the biggest changes concerns business websites. For many businesses, the Internet has allowed small and medium size businesses (SMBs) to compete against companies both large and small. Moreover, the Internet has a wide variety of options available for marketing…

Search engines, such as Google and Bing, are using social media signals to calculate organic rankings. Twitter and Facebook are the primary social media sites that concern companies interested in how social signals impact search engine optimization (SEO). To understand how social signals impact SEO, companies must identify the signals used to rank content on…

On January 9th, LinkedIn, a social networking site for business professionals, announced crossing the 200 million member mark. While this is a definite milestone for the company, it doesn’t come as a surprise to anyone following the company closely. Since founded in 2003, LinkedIn has grown exponentially to become the the world’s largest online professional…

  The scene: Friday night, July 27th to be exact, sitting on the edge of our seats on our living room couch waiting in anticipation for the Opening Ceremonies of the 30th Olympiad to unfold before our eyes. We think back to the massive scale on which the 2008 Beijing Olympics were set. Can London…

Facebook, Pinterest, LinkedIn and Twitter are the hottest social media companies on today’s Web – and the data shared and searched on these social networks is highly valuable to organizations. But accumulating social media data presents challenges for marketers unprepared for the difficulties inherent in the process. Colligent, Inc.,  Redmond, Wash., is a social network data…

We are often asked what exactly the term “Digital Eye” means.  As an Internet marketing company, we embrace a precise definition of Digital Eye related to our marketing vision and based on our slogan: “Others Look, We See…” The “Digital Eye” represents our “virtual organ of insight” enabling us to readily “foresee” or envision desired…