One of the primary reasons for the decline of traditional advertising lies in the way the Internet era has affected the consumer. Buyers today prefer to receive information about products and services on their own terms rather than from biased paid advertisements that nobody really pays attention...Read More >>

Social media watchers have reported it and Facebook is finally talking about it: the average reach of organic posts has declined to about 6 percent; reach is defined as the number of unique Facebook users who see your updates. This means that only 6 out of every 100 fans will ever see your organic...Read More >>

Deciding on which content management system will meet all of your company's needs is not an easy decision to make, since it can lead to a promotion or possibly termination. Before you get sold on a platform that will not meet your company's needs, read this post to make an intellegent decision. All...Read More >>

While an organic SEO campaign isn’t exactly rocket science, there are a lot of moving parts. As a general rule, the greater the number of moving parts, the greater the odds are that something will go wrong. Just keeping on the good side of Google is a challenging task in itself. The Google search...Read More >>

Just as a “not interested” response to a sales pitch doesn’t necessarily mean that a sale won’t be made, receiving a “no” to your request for a link doesn’t mean that you won’t eventually receive a link even from webmasters who have previously turned you down. It all depends on your...Read More >>

Apple’s long-awaited entry into the smart watch market has just been unveiled – the Apple Watch. That’s the official name that was apparently favored over the Apple Watch moniker that most tech watchers expected to see; in recent months, trademark registration documents for “Watch” were...Read More >>

Google’s Pigeon update has rolled out across the United States, creating a boom in search engine referrals and leads for some businesses and a devastating bust for others. Designed to provide a more pleasant experience for search engine users, the update represents a major effort on the part of...Read More >>

Twitter is offering social media users the opportunity to shop while they Tweet through its “Buy Now Button” shopping platform, currently being tested with a select group of brands and artists including Burberry, (RED), Keith Urban, and The Home Depot. If all goes well, Twitter is expected to...Read More >>

A contact page is one of the most important and least utilized components of the average website. The contact page is where visitors to your website can find the information they need to reach out to you in whatever manner they feel most comfortable with – whether that’s by sending an email,...Read More >>

In a potentially landmark decision for digital marketers as well as consumers, the California Assembly has affirmed the right of California consumers to post negative online reviews without fear of retribution. Unofficially dubbed the “Yelp Bill,” AB 2365 prohibits businesses from enforcing...Read More >>