While targeted buyer keywords and quality inbound links remain important factors in determining the success of your SEO campaign, they simply cannot do the job alone. Relevant high quality content is what users expect from the search results, and it’s one of the single most effective tools for...Read More >>

Despite the many changes that Google has introduced to its search algorithm in 2014, there are still a number of highly effective SEO techniques that are working now and will continue to work in 2015. Good Enough Content is no Longer Good Enough Content is truly King, and is unlikely to be...Read More >>

Guest blogging is an effective marketing tool that can drive traffic to your business website, grow your brand authority and reputation, and build a loyal audience of readers eager to follow and learn from you. As if that’s not motivation enough to start pounding away at your keyboard, guest...Read More >>

Social media is an important component of your company’s marketing program. It helps you build and maintain relationships with current and future customers, enhances your customer service, and provides valuable social links that can help boost your search engine rankings. While an effective...Read More >>

Despite the introduction of semantic search technology and the effect of Google’s Hummingbird algorithm update on local search, your choice of target keywords still plays an important role in determining the ultimate success of your SEO efforts. While semantic technology is designed to draw...Read More >>

WordPress is the most popular open-source content management system in use today, powering more than 47 million websites worldwide. Users are attracted to its ease of installation, full customization capabilities, clean user interface, availability of thousands of interchangeable themes and...Read More >>

True to its word, Facebook has delivered on its promise to support local business marketers by providing more effective advertising solutions: the Local Awareness ad option. The latest offering from Facebook will enable local business owners to create ads that target users within a designated...Read More >>

Before social media, event planners and organizations would mail out flyers or newsletters advertising an upcoming event. Although these are still common tactics for event marketing, most event planners turn to social media when they need to build awareness of an upcoming event. Social media has...Read More >>

The future of SEO is semantic technology and in case you haven’t noticed, it’s already here. The introduction of Google’s Hummingbird algorithm in the summer of 2013 served notice on the digital marketing community that the times are indeed a-changin’. SEO as we know it is on the way out...Read More >>

Keyword selection is one of the most important determinants of how successful your SEO efforts will be at driving targeted traffic to your website. Pursuing the wrong keywords may deliver insufficient traffic or even worse, the wrong kind of traffic. That being said, what exactly are the...Read More >>