While a well-crafted resume, personalized cover letter, and carefully selected list of references are still important tools for the job seeker, an optimized online presence has become an absolute necessity for conducting a successful job search in today’s digitized world. With a wealth of online...Read More >>

An online presence has become an absolute necessity for practically any business that expects to be a competitive player in today’s digital marketing world. The business website is the foundation of modern marketing strategy regardless of company size or industry served. Customers as well as...Read More >>

The John Deere Company introduced The Furrow magazine in 1895 as a means of promoting farming machinery sales through educational articles tailored to help farmers become more successful business owners. More than one hundred years later, the magazine is alive and well and continues to help build...Read More >>

It’s a fact of life that bad news travels fast in today’s digital world, especially among the social media community. While bad things can happen to anybody, it’s the way that a company responds to a crisis that spells the difference between forgiveness and recovery or a devastating erosion...Read More >>

The Google Webmaster Tools suite is one of the best tools available for tracking SEO campaigns, analyzing results, and optimizing your efforts for maximum return-on-investment (ROI) – and it’s absolutely free. This powerhouse toolset allows you to view your website through the eyes of...Read More >>

Social media means one thing to the general public and quite another to businesses. People get involved in social media because they enjoy socializing, while businesses look on social media as a tool for generating sales. It’s important to remember that people in general don’t like to be...Read More >>

The debate over the merits of using subdomains versus subfolders (also known as subdirectories) when structuring websites has been going on for a number of years. While each option has its advantages and disadvantages, you need to understand that neither the subdomain nor the subfolder is the most...Read More >>

AdWords Shopping Campaigns is the successor to Google’s Product Listing Ads program, a tested and trusted means of connecting with customers and promoting your products on the Google Shopping platform. Consumers can browse among a variety of offerings in a chosen product category, complete with...Read More >>

Mistakes can happen to anyone regardless of training or experience. As an active social media marketer, you’re bound to make your share of mistakes and outright errors in judgment or tactical execution along the way. That’s to be expected and as long as you pick yourself back up and learn from...Read More >>

Many local marketers are basically clueless about SEO, and it’s not entirely their fault. With Google constantly changing the rules of website optimization an average of 600 times per year, and deliberately withholding details of the SEO factors that are used to determine ranking position, it’s...Read More >>