Archive Google Category

Google’s Mobile-Friendly Algorithm Update: What You Need to Know

Is your website mobile friendly? While it’s always been a matter of import in this cellular world we live in to have a web design that is built for mobile as well as standard web use, Google’s newest algorithm will make it near-vital for continued online survival.   In March 2016,...Read More >>

A Quick Guide to Making Sense of Google Analytics

Google has made a name for itself by providing free open source tools that are incredibly useful and powerful. Google Analytics is one of the best known of these, and if you are not using it, now is a great time to begin! Some users become intimidated because Google Analytics is designed to provide...Read More >>

What Does SEO Really Mean in 2016?

What Does SEO Really Mean in 2016? Search engine optimization, or SEO, continues to be one of the best ways to promote a website. As has always been the case, effectively optimizing a site can dramatically boost its ranking on the search engine results pages, or SERPs. However, SEO looks a lot...Read More >>

How to Use Holiday Searches to Drive Online Traffic

Even if your primary sales vehicle is your brick-and-mortar store, you can almost bet that many of this season's new customers will get to you via an online search. Statistics now indicate that an estimated 67 percent of all holiday shoppers plan to start their searches for the perfect holiday...Read More >>

How To Double Your ROI and Boost Revenue With Remarketing

Market yourself smarter: Learn how to make more money and double your ROI with a powerful Google trick. While the rest of us may feel like we're beating a dead horse to develop new marketing strategies, did you know that both Netshoes and Sierra Trading Post are companies that have already...Read More >>

The ABC’s Behind Google’s New Parent Company Alphabet

Google Grows Up & Out! Never wanting to be out-shined, Google founders Larry Page and Sergey Brin, have always had over-the-top ideas. Whether it was beating out ideas and procedures used in big companies like Microsoft, this pair would not settle for anything less than the best and the most...Read More >>

Mobile Devices Rocket Past Desktop as the Consumer’s Search Option of Choice

It’s been a long time coming, and now it’s official. According to Google, the majority of search engine queries are now being conducted on a mobile device – specifically a smartphone – rather than on a desktop computer in 10 countries including the United States and Japan. Mobile search...Read More >>

Will Google’s Mobile-Friendly Algorithm Update Be Big?

Google is dead serious about making the digital world mobile-friendly, and is prepared to destroy your search rankings to prove it. When Google’s “Mice” algorithm update rolls out on April 21, 2015, any website that is not properly configured for mobile devices (as defined by Google) will...Read More >>

How Google’s Algorithm Affects PPC Advertising

Practically every website owner or webmaster has at least a basic understanding of Google’s organic ranking algorithm. This is the mysterious mathematical formula that assigns rankings in the organic search results based on how well a website scores for each of the more than 200 rankings factors...Read More >>

3 Top Reasons Include Retargeting with Your Marketing Campaigns

Like traditional marketing, nothing meaningful happens in the digital marketing world without a sale. All of the website visitors and Facebook followers in the world won’t add a penny to your bottom line until somebody boldly steps forward and purchases your product. Just driving traffic to...Read More >>