Initially most experts wrote off Tumblr based on the fact that its numbers did not seem as astronomically impactful as the ones posted by biggies like Facebook and Twitter. But over the years it has grown to become a major player in the social space by pioneering “microblogging.” 50 million...Read More >>

Contrary to a popular misconception held by many marketers, AdWords is actually the name of Google’s paid advertising network which primarily consists of two distinct advertising venues: Google Search and the Google Display Network. Google Search (frequently misidentified as Google AdWords)...Read More >>

If you have truly great content on your blog that deserves a wider audience, content syndication could be the way to go. Syndication of your content simply means that you allow other sites to publish your material, giving you attribution as the creator. This has nothing to do with content scraping...Read More >>

An estimated 50 percent of all B2B marketing campaigns fail to deliver the expected results because the message, offer, or technique was not matched with the correct audience. This is as inexcusable as it is preventable, and the underlying problem is usually a lack of proper planning....Read More >>

Social media is all about sharing valuable and relevant content with followers and fans, so it makes perfect sense to include social media marketing in your content promotion plans. Consumers on average spend more than 25 percent of their online time with social media, which makes them a highly...Read More >>

It’s no secret that inbound links to your website are one of the most effective methods of improving your position in the search engine results. Quality links convey much of the trust and authority of the linking site. When this valuable link juice is passed through to your website, your rankings...Read More >>

When it comes to selecting a platform for your ecommerce site, you have a multitude of solutions to choose from. You need to compare different system features such as initial and ongoing costs, variety of store design options, ability to grow with your business, and quality of ongoing support....Read More >>

Inbound marketing is a strategy that brings in prospects to your particular brand who have indicated an interest in your product or service category. In essence, prospects are voluntarily opting in to hear your message. Various techniques are used to educate and inform prospects including search...Read More >>

If your company is still undecided about adding a local element to your national or branded marketing campaign, it might be high time to climb down from the fence and reconsider your options. Local marketing is a powerful tool for generating more buzz about your marketing message at the exact...Read More >>

Because search engine optimization (SEO) campaigns contain so many moving parts, they frequently fall short of expectations, and sometimes have to be written off as a complete failure. SEO campaigns fail for a variety of reasons, the most common of which can be traced to unrealistic expectations,...Read More >>