According to baseball legend Yogi Berra, “If you don’t know where you’re going, you might not get there.” I’m not sure how this applies to baseball, but it definitely applies to your company’s marketing campaigns no matter which strategy you choose – inbound, outbound, or a...Read More >>

Responsive web design is all the rage among web designers these days, and with good reason. Web users are no longer limited to choosing between a bulky desktop or even the more mobile laptop. With the advent of smartphones, tablets, and wearable devices, consumers can access the Web anytime they...Read More >>

Social media posting mistakes can and do happen – to experienced communicators as well as to newly-minted social interns. Many of these oversights and outright errors in judgment can be handled with a minimum of fuss and little or no long-term damage. Some bloopers, however, can be absolutely...Read More >>

There’s a tried and true adage from the advertising community that advises marketers to “Sell the sizzle, not the steak.” Sounds corny but it’s true. The majority of consumers don’t buy based on a rational evaluation of product features and benefits or even on the basis of the lowest...Read More >>

The mobile revolution has practically turned the marketing world upside down in the space of a few short years. Advances in mobile technology and marketing techniques spelled new opportunities for businesses of every size and description over the course of 2014, and 2015 is already shaping up to be...Read More >>

It seems that everything these days is driven to speed, and website loading time is no exception. Search engine users expect and demand fast loading sites, and are just as inclined to click off a pokey, slow loading site as they are to wait patiently for it to load. The search engines are all...Read More >>

The majority of consumers quite correctly identify the CEO as the highest authority in an organization, and they expect the “big boss” to take an active role in representing the company through social media. Consumers really don’t care how busy the CEO might be in managing the business –...Read More >>

While social signals such as shares, likes, and retweets do not directly influence the search engine algorithm, that doesn’t mean that social media activities have no impact on your search engine rankings. Confused? Blame it on Google. As far back as 2010, Google has been telling webmasters...Read More >>

As with many other things in life, you get what you pay for when you buy low cost SEO services. The difference is that SEO bought on the cheap usually means an inferior product based on outdated or discredited techniques that can cost you far more than if you had paid a fair price for quality work...Read More >>

Selecting the most effective strategy to engage and convert prospective customers is perhaps the most important decision you face in designing your company’s overall marketing program. The “push” strategy is the older and probably better known of the two basic marketing methods. This approach...Read More >>