Initially most experts wrote off Tumblr based on the fact that its numbers did not seem as astronomically impactful as the ones posted by biggies like Facebook and Twitter. But over the years it has grown to become a major player in the social space by pioneering “microblogging.” 50 million...Read More >>
Before social media, event planners and organizations would mail out flyers or newsletters advertising an upcoming event. Although these are still common tactics for event marketing, most event planners turn to social media when they need to build awareness of an upcoming event. Social media has...Read More >>
It’s not secret that mobile usage is growing rapidly. According to comScore, 58 percent of all US consumers already own a smartphone. To go even further, Latitude says that 61 percent of people have a better opinion of brands when they offer a good mobile experience. Moral of the story: Mobile...Read More >>
