// News

It is tough to deny just how powerful of a tool Facebook has become to companies of any size and within any industry. With over a billion active users, there is a large pool of potential clients that could be only a few clicks away from becoming a permanent customer, but it is not always…

According to comScore, Google is the market share leader in traditional search queries. With 66.7% of the market, Google is the uncontested leader. However, Google’s leadership is being challenged by a formidable new search competitor who has something very valuable to offer to their users. This most recent competitor in the search arena possesses a…

Although social sites such as Friendster and MySpace preceded Facebook, we will argue that Facebook is the quintessential social site. The site, which celebrated its eighth anniversary this year, generated nearly $4 billion in revenue last year and currently has over 1 billion active members. As a result of these statistics, it’s foolish for business…

Tagging friends or pages is a great way to promote things you like. Friends often tag pages to suggest interests within their network. It’s great way to find which bands your friends are listening to, which brands they like and what activities they do – here’s how to start tagging. How To Tag A Page…

Social networking is extremely powerful when used correctly. Smaller businesses and burgeoning brands don’t know where to start. This guide will help your restaurant use Social Media to bring in new customers. Foursquare, The Check-in Service Foursquare is a location-based (sometimes referred to as ‘geo-location’) service that allows users to ‘check in’ to any venue…

Social Media is quickly becoming a viable tool for brands to use. However, some companies and even small-time users are making simple mistakes that effectively kill their brand. Create A Social Media Battle Plan! Often times people dive in to Social Media without a clue on what to do. While using Social Media is great…

Digital Eye is very excited to announce a project that strives for a very good cause in the local community: the launch of Big Brothers Big Sister of OC’s Facebook Campaign. Digital Eye’s in-house web developer, Kanate helped created the FBML (Facebook Markup Language) landing page which presents users with a promotion for free coupons….

Social Media is a constantly evolving tool that anyone from professional journalists to corporate Bloggers can use to get their voice out. The future is bright and ever changing. Vadim Lavrusik of Mashable wrote a great post on the future of Social Media in journalism. A lot of the points he touched on are current…

As a Blogger for Digital Eye, I’ve always been enticed by the iPad; 3G data connectivity, iOS and a large touch screen? Sounds like mobile productivity heaven. I put the iPad through the test of adapting to my workflow for writing and it comes out on top. Tweetdeck iTunes Link Tweetdeck is one of the…

Social media is a constantly-evolving space and now more than ever it is crucial to interact with fans and promote your band. This article will focus on measuring your band’s influence through Social Media and how to gauge your interactions with fans. This is a continuation from 10-Point Social Media Strategy For Bands To Interact…