Digital Insights

How to Find a Social Media Voice for Your Small Business

One of the biggest reasons why so many companies, especially small-to-medium-sized businesses, fail to make a success of social media marketing is their lack of a clearly defined and recognizable voice in communicating with their intended audience. Active social media users seek socializing...Read More >>

2015 SMX West Day 3 Recap

Well SMX West 2015 has come to an end and it's time to get back to work and attempt to implement everything I learned at the conference on our current clients campaigns. This was a fun axperience, I met a lot of new people and said hi to several friends that I don't see often unless we meet up at a...Read More >>

2015 SMX West Day 2 Recap

Day two of Search Marketing Expo was another great day to learn about the future of Internet marketing and the new bumps on the road that the 800-pound gorilla, Google will layout for us. So be ready to turn pigeon droppings into gold, launch a website that is great for users and converts into...Read More >>

2015 SMX West Day 1 Recap

It's that time of the year once again, when Search Engine Marketing Expo returns to the lovely city by the bay, San Jose. Day one was filled with lots of information for search engine marketers like myself. The hardest and most stressful part of the day for me was when I was in the process of...Read More >>

How to Leverage Facebook’s Ad Relevance Score to Lower Your Ad Costs

Facebook has finally come up with some good news for social marketers exasperated with declining organic News Feed reach, increased competition for available advertising slots, and sharply rising advertising costs. The new Ad Relevance Score metric is Facebook’s answer to Google’s AdWords...Read More >>

Common Mistakes to Avoid When Measuring Brand Awareness

Brand awareness is a critically important marketing goal because it sets the stage for the ultimate success or failure of your marketing campaign. Assuming that your end goal is to acquire new customers, you need to first generate awareness of your brand in the minds of your prospects, persuade...Read More >>

How Facebook’s Place Tips Could Benefit Local SEO

If your local business has been reeling from the loss of organic Facebook Page reach, you may have a chance of getting some of that audience back. Facebook recently introduced Place Tips, a new user opt-in feature that will provide added organic exposure for local businesses with real...Read More >>

The Pros and Cons of Using Social Media in Your Business

According to LinkedIn, an estimated 94 percent of small to medium-sized businesses use some form of social media to help increase brand exposure and stimulate sales. While social media marketing is clearly an important strategy for a great many businesses, it may not be the best fit for every...Read More >>

Top 5 Social Media Publishing Tools

There’s a little more to effective social media marketing than just slapping together an occasional Facebook post and tweeting your Twitter fans whenever you get the urge. Engaging with followers, building traffic, and generating leads with social media requires dogged persistence, solid...Read More >>

How to Use Social Media to Improve Your Search Results Ranking

Listening to Google spokesperson Matt Cutts talk about SEO is a lot like listening to a political speech – you have to do a lot of reading between the lines in order to make any sense of it. Consider Matt’s comments about the role of social media in influencing search rankings. In a video...Read More >>