Is your website mobile friendly? While it’s always been a matter of import in this cellular world we live in to have a web design that is built for mobile as well as standard web use, Google’s newest algorithm will make it near-vital for continued online survival. In March 2016,...Read More >>
Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>
What is Periscope? Originally released in March 2015, Periscope is a live-streaming video app that lets individuals watch live videos and easily share films with other users. Viewers are able to post comments underneath each film, and videos can accumulate hearts, which are equivalent to...Read More >>
Mobile live-streaming apps can give you an edge in content marketing by adding new dimensions to your content that make your brand message truly come alive and grab the attention of more readers. Here we'll look at the two most popular live-stream apps, Periscope and Meerkat, to discover how they...Read More >>
Mobile first refers to the business approach that assumes employees are primarily using mobile technology such as smartphones and tablets to be more productive. On the other hand, a mobile only approach to business assumes mobile devices are the only tools being used for most...Read More >>
As mobile marketing increases in significance for e-commerce concerns across the planet, many of the guidelines governing how to achieve marketing success have remained intact. That includes the revelation that market segmentation is important, especially for small to mid-size companies that can't...Read More >>
It’s been a long time coming, and now it’s official. According to Google, the majority of search engine queries are now being conducted on a mobile device – specifically a smartphone – rather than on a desktop computer in 10 countries including the United States and Japan. Mobile search...Read More >>
The mobile revolution has practically turned the marketing world upside down in the space of a few short years. Advances in mobile technology and marketing techniques spelled new opportunities for businesses of every size and description over the course of 2014, and 2015 is already shaping up to be...Read More >>
As the Internet continues to shift from traditional search into the mobile arena, it is vital for websites to be optimized properly for mobile search. The rules for mobile SEO are different than those for desktop search, and a failure to adapt may mean lost visitors and revenue. The following...Read More >>
