How To Write Actionable and Engaging Blog Posts

Posted by Danielle Kogan on 19th June, 2015 , Blog, How To: | Comments Off on How To Write Actionable and Engaging Blog Posts.
How To Write Actionable and Engaging Blog Posts

Blogging is becoming a critical part of building a successful Online Business Strategy, and the most successful posts need to be both engaging and actionable. As you begin to build your writing skills, these qualities will come naturally, but there are several things you can do to immediately improve your readers’ engagement. Take a Topic…

How to Use Analytics to Improve SEO Campaigns

Posted by Jeff Brewer on 16th June, 2015 , Blog, How To:, SEO | Comments Off on How to Use Analytics to Improve SEO Campaigns.
How to Use Analytics to Improve SEO Campaigns

Search Engine Optimization (SEO) has officially graduated from the catch-phrase status it held a half-a-dozen years ago. For companies located all over the world, SEO has become the most efficient way to drive viewers and potential customers to a company’s website. As a result of this fairly new revelation in online marketing, the study of…

How to Maximize Your Local SEO Campaigns with YouTube Videos

Posted by Jeff Brewer on 10th June, 2015 , Blog, How To:, SEO | Comments Off on How to Maximize Your Local SEO Campaigns with YouTube Videos.
How to Maximize Your Local SEO Campaigns with YouTube Videos

For the most part, local SEO has gotten much harder than it was just a few short years ago. Caught between ever-increasing competition for many local keywords and the combined effects of Google’s Panda, Penguin, and Pigeon algorithm updates, many local marketers have all but abandoned SEO in search of greener and more profitable pastures….

How to Use Analytics to Make Sense of Your Audience Data

Posted by Jeff Brewer on 8th June, 2015 , Blog, How To:, metrics tracking, SEO | Comments Off on How to Use Analytics to Make Sense of Your Audience Data.
How to Use Analytics to Make Sense of Your Audience Data

If your company has a website that was designed using a reputable design tool or by a professional web-design firm, the chances are you have access to a nice selection of analytical data. If not, there could be a variety of software packages that can be integrated with your website for the purpose of collecting…

How to Super-charge Your Marketing Campaigns with Video

Posted by Kathryn Brewer on 22nd May, 2015 , Blog, How To: | Comments Off on How to Super-charge Your Marketing Campaigns with Video.
How to Super-charge Your Marketing Campaigns with Video

Video is one of the most talked-about marketing platforms in recent memory, and with good reason. Adding video to your marketing mix is a highly effective method of increasing audience reach as well as boosting the overall impact of your branded messages. What’s more, video provides more opportunities for improving your page rankings in the…

Top 5 Best Content Promotion Tactics

Posted by Kathryn Brewer on 27th April, 2015 , Blog, How To: | Comments Off on Top 5 Best Content Promotion Tactics.
Top 5 Best Content Promotion Tactics

There is little value in creating good content if there is nowhere to go with it. The more ways you can find to promote the company’s content, the more valuable that content becomes. For many marketing managers, publishing and promoting content is a fairly new concept. As they continue to gain exposure and experience in…

How to Set Realistic Marketing Goals

Posted by Kathryn Brewer on 26th January, 2015 , Blog, How To: | Comments Off on How to Set Realistic Marketing Goals.
How to Set Realistic Marketing Goals

According to baseball legend Yogi Berra, “If you don’t know where you’re going, you might not get there.” I’m not sure how this applies to baseball, but it definitely applies to your company’s marketing campaigns no matter which strategy you choose – inbound, outbound, or a combination of the two. Without realistic goals, you have…

How an Increase in Impressions Can Lead to Increased Organic Traffic

Posted by Kathryn Brewer on 19th November, 2014 , Blog, How To: | Comments Off on How an Increase in Impressions Can Lead to Increased Organic Traffic.
How an Increase in Impressions Can Lead to Increased Organic Traffic

Every business that relies on the Internet to generate sales leads or drive actual online purchases should know the value of impressions. While impressions are an important factor in generating more traffic to your business website, they are not an absolute guarantee of success. With organic search marketing, an impression is simply the number of…

How to Get Your Boss Excited About SEO

Posted by Kathryn Brewer on 22nd October, 2014 , Blog, How To: | Comments Off on How to Get Your Boss Excited About SEO.
How to Get Your Boss Excited About SEO

Getting your boss excited about SEO (search engine optimization) may not be the hardest sell you’ve ever faced, but it’s probably not the easiest one either. The quicksilver nature of SEO is probably one of the biggest challenges you face in convincing your company’s senior management to invest in an organic SEO campaign; it’s hard…

How to Keep Visitors from Leaving Your Website

Posted by Kathryn Brewer on 15th October, 2014 , Blog, How To: | Comments Off on How to Keep Visitors from Leaving Your Website.
How to Keep Visitors from Leaving Your Website

Once visitors arrive at your site, they should be guided to a carefully designed conversion funnel which will gently lead them along the path to becoming a revenue-producing customer. Depending on your product niche and your marketing goals, a successful conversion could take the form of requesting a free report, subscribing to a newsletter, scheduling…