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How To Make Your Website Stand Out With Videos

Posted by Jeff Brewer on 5th August, 2015 , Blog, How To:, Internet Marketing, video | Comments Off on How To Make Your Website Stand Out With Videos.
How To Make Your Website Stand Out With Videos

Your website must be a haven for visitors who come to read your content, learn about your products and read up on your business. Videos may seem pointless if you are considering making commercial advertisements for your company, but videos on your website can change the way people read your website going forward. This article…

15 Creative Strategies For Using Instagram To Turbocharge Your Branding

Posted by Danielle Kogan on 20th July, 2015 , Blog, How To:, Internet Marketing, social media | Comments Off on 15 Creative Strategies For Using Instagram To Turbocharge Your Branding.
15 Creative Strategies For Using Instagram To Turbocharge Your Branding

Established as a fun way to share pictures between friends, Instagram is so much more! Whether you’re posting on your iPhone or any smartphone, Instagram is a great source for continuous branding lead generation opportunities throughout the country and worldwide. 1. Profile Picture: You’ll need to add a profile picture to your Instagram account. Now,…

How to Use Facebook Author Meta Tags to Connect Readers with Your Brand

Posted by Danielle Kogan on 13th July, 2015 , Blog, Facebook, How To:, Internet Marketing, social media | Comments Off on How to Use Facebook Author Meta Tags to Connect Readers with Your Brand.
How to Use Facebook Author Meta Tags to Connect Readers with Your Brand

In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook’s new “Call to Action” feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another groundbreaking new feature known as Author Tags. This exciting new tool is…

25 Creative Strategies That Will Skyrocket Your Online Sales

Posted by Kathryn Brewer on 8th July, 2015 , Blog, How To:, Inbound Marketing | Comments Off on 25 Creative Strategies That Will Skyrocket Your Online Sales.
25 Creative Strategies That Will Skyrocket Your Online Sales

The use of online marketing to drive sales has absolutely exploded in recent years for a very good reason: it’s an extremely cost effective way to do business. When it comes to closing a sale, SEO leads convert at an average rate of 14.6 percent as opposed to a 1.7 percent close rate with traditional outbound…

How To Write Actionable and Engaging Blog Posts

Posted by Danielle Kogan on 19th June, 2015 , Blog, How To: | Comments Off on How To Write Actionable and Engaging Blog Posts.
How To Write Actionable and Engaging Blog Posts

Blogging is becoming a critical part of building a successful Online Business Strategy, and the most successful posts need to be both engaging and actionable. As you begin to build your writing skills, these qualities will come naturally, but there are several things you can do to immediately improve your readers’ engagement. Take a Topic…

How to Use Analytics to Improve SEO Campaigns

Posted by Jeff Brewer on 16th June, 2015 , Blog, How To:, SEO | Comments Off on How to Use Analytics to Improve SEO Campaigns.
How to Use Analytics to Improve SEO Campaigns

Search Engine Optimization (SEO) has officially graduated from the catch-phrase status it held a half-a-dozen years ago. For companies located all over the world, SEO has become the most efficient way to drive viewers and potential customers to a company’s website. As a result of this fairly new revelation in online marketing, the study of…

How to Maximize Your Local SEO Campaigns with YouTube Videos

Posted by Jeff Brewer on 10th June, 2015 , Blog, How To:, SEO | Comments Off on How to Maximize Your Local SEO Campaigns with YouTube Videos.
How to Maximize Your Local SEO Campaigns with YouTube Videos

For the most part, local SEO has gotten much harder than it was just a few short years ago. Caught between ever-increasing competition for many local keywords and the combined effects of Google’s Panda, Penguin, and Pigeon algorithm updates, many local marketers have all but abandoned SEO in search of greener and more profitable pastures….

How to Use Analytics to Make Sense of Your Audience Data

Posted by Jeff Brewer on 8th June, 2015 , Blog, How To:, metrics tracking, SEO | Comments Off on How to Use Analytics to Make Sense of Your Audience Data.
How to Use Analytics to Make Sense of Your Audience Data

If your company has a website that was designed using a reputable design tool or by a professional web-design firm, the chances are you have access to a nice selection of analytical data. If not, there could be a variety of software packages that can be integrated with your website for the purpose of collecting…

How to Super-charge Your Marketing Campaigns with Video

Posted by Kathryn Brewer on 22nd May, 2015 , Blog, How To: | Comments Off on How to Super-charge Your Marketing Campaigns with Video.
How to Super-charge Your Marketing Campaigns with Video

Video is one of the most talked-about marketing platforms in recent memory, and with good reason. Adding video to your marketing mix is a highly effective method of increasing audience reach as well as boosting the overall impact of your branded messages. What’s more, video provides more opportunities for improving your page rankings in the…

Top 5 Best Content Promotion Tactics

Posted by Kathryn Brewer on 27th April, 2015 , Blog, How To: | Comments Off on Top 5 Best Content Promotion Tactics.
Top 5 Best Content Promotion Tactics

There is little value in creating good content if there is nowhere to go with it. The more ways you can find to promote the company’s content, the more valuable that content becomes. For many marketing managers, publishing and promoting content is a fairly new concept. As they continue to gain exposure and experience in…