How an Increase in Impressions Can Lead to Increased Organic Traffic

Posted by Kathryn Brewer on 19th November, 2014 , Blog, How To: | Comments Off.
How an Increase in Impressions Can Lead to Increased Organic Traffic

Every business that relies on the Internet to generate sales leads or drive actual online purchases should know the value of impressions. While impressions are an important factor in generating more traffic to your business website, they are not an absolute guarantee of success. With organic search marketing, an impression is simply the number of…

How to Get Your Boss Excited About SEO

Posted by Kathryn Brewer on 22nd October, 2014 , Blog, How To: | Comments Off.
How to Get Your Boss Excited About SEO

Getting your boss excited about SEO (search engine optimization) may not be the hardest sell you’ve ever faced, but it’s probably not the easiest one either. The quicksilver nature of SEO is probably one of the biggest challenges you face in convincing your company’s senior management to invest in an organic SEO campaign; it’s hard…

How to Keep Visitors from Leaving Your Website

Posted by Kathryn Brewer on 15th October, 2014 , Blog, How To: | Comments Off.
How to Keep Visitors from Leaving Your Website

Once visitors arrive at your site, they should be guided to a carefully designed conversion funnel which will gently lead them along the path to becoming a revenue-producing customer. Depending on your product niche and your marketing goals, a successful conversion could take the form of requesting a free report, subscribing to a newsletter, scheduling…

How to Target Local Customers with Google AdWords

Posted by Gabriel on 6th October, 2014 , Blog, How To: | Comments Off.
How to Target Local Customers with Google AdWords

One of the benefits offered by the Google AdWords platform is the ability to specify exactly where you want your pay-per-click (PPC) ads to run. If your business only markets to customers within a given geographic area, it makes little sense to run your ads outside of your immediate market area. A brick and mortar…

Convert More Leads with Education-Based Marketing

Posted by Kathryn Brewer on 30th September, 2014 , Blog, How To: | Comments Off.
Convert More Leads with Education-Based Marketing

One of the primary reasons for the decline of traditional advertising lies in the way the Internet era has affected the consumer. Buyers today prefer to receive information about products and services on their own terms rather than from biased paid advertisements that nobody really pays attention to anymore. When you seek to educate your…

How and When to Use Canonical Tags on Your Website

Posted by Jeff Brewer on 3rd September, 2014 , Blog, How To: | Comments Off.
How and When to Use Canonical Tags on Your Website

A canonical tag is simply a short piece of code that is placed on a webpage to let the search engines know which nearly identical piece of content is the original and which is the duplicate. By identifying the original, you can avoid any problems with duplicate content and ensure that only the original content…

How Local Businesses Benefit from Using Google Analytics

Posted by Gabriel on 2nd September, 2014 , Blog, How To: | Comments Off.
How Local Businesses Benefit from Using Google Analytics

Internet marketing has become a necessity for just any type of business; a recent Small Business Administration study has concluded that small businesses with a web presence average 39 percent greater annual sales revenue that those businesses without a website. Consumers are largely responsible for this migration to the digital marketplace. They not only mistrust…

Building a Strong Online Presence for Your Business

Posted by Kathryn on 20th August, 2014 , Blog, How To: | Comments Off.
Building a Strong Online Presence for Your Business

No less an authority than the U.S. Small Business Administration has concluded that small businesses with websites average 39 percent greater annual sales revenue than those businesses without a website. An online presence has clearly become an absolute necessity if a business is to thrive, let alone survive, in today’s Internet-driven business climate. How a…

How to Use Schema Markup for Local SEO

Posted by Kathryn Brewer on 5th April, 2013 , Blog, How To:, SEO | Comments Off.
How to Use Schema Markup for Local SEO

One of the most underutilized tools for local SEO is schema markup. Schemas are basically a set of html tags that can be used to display important information in search engine listings such as business location, reviews, prices, and opening hours. Using schemas is so important because they help display correct business information, increases search…

How to Deal With Challenging SEO Accounts

Posted by Kathryn Brewer on 26th February, 2013 , Blog, Foursquare, How To:, SEO | Comments Off.
How to Deal With Challenging SEO Accounts

Some search engine marketing accounts are very successful, while others can be quite difficult. Every once in a while, a marketer will come across an SEO campaign that present challenges from every angle and has to constantly readjust tactics and strategies. For these campaigns, one cannot be discouraged easily or simply walk away. Instead marketers…