How and When to Use Canonical Tags on Your Website

Posted by Jeff Brewer on 3rd September, 2014 , Blog, How To: | 0 comments.
How and When to Use Canonical Tags on Your Website

A canonical tag is simply a short piece of code that is placed on a webpage to let the search engines know which nearly identical piece of content is the original and which is the duplicate. By identifying the original, you can avoid any problems with duplicate content and ensure that only the original content…

How Local Businesses Benefit from Using Google Analytics

Posted by Gabriel on 2nd September, 2014 , Blog, How To: | 0 comments.
How Local Businesses Benefit from Using Google Analytics

Internet marketing has become a necessity for just any type of business; a recent Small Business Administration study has concluded that small businesses with a web presence average 39 percent greater annual sales revenue that those businesses without a website. Consumers are largely responsible for this migration to the digital marketplace. They not only mistrust…

Building a Strong Online Presence for Your Business

Posted by Kathryn on 20th August, 2014 , Blog, How To: | Comments Off.
Building a Strong Online Presence for Your Business

No less an authority than the U.S. Small Business Administration has concluded that small businesses with websites average 39 percent greater annual sales revenue than those businesses without a website. An online presence has clearly become an absolute necessity if a business is to thrive, let alone survive, in today’s Internet-driven business climate. How a…

How to Use Schema Markup for Local SEO

Posted by Gary Brewer on 5th April, 2013 , Blog, How To:, SEO | Comments Off.
How to Use Schema Markup for Local SEO

One of the most underutilized tools for local SEO is schema markup. Schemas are basically a set of html tags that can be used to display important information in search engine listings such as business location, reviews, prices, and opening hours. Using schemas is so important because they help display correct business information, increases search…

How to Deal With Challenging SEO Accounts

Posted by Gary Brewer on 26th February, 2013 , Blog, Foursquare, How To:, SEO | Comments Off.
How to Deal With Challenging SEO Accounts

Some search engine marketing accounts are very successful, while others can be quite difficult. Every once in a while, a marketer will come across an SEO campaign that present challenges from every angle and has to constantly readjust tactics and strategies. For these campaigns, one cannot be discouraged easily or simply walk away. Instead marketers…

3 Tips to Launch A Successful Content Marketing Campaign

Posted by Gary Brewer on 4th December, 2012 , Blog, How To: | Comments Off.
3 Tips to Launch A Successful Content Marketing Campaign

The holidays are now in full swing, trees have been trimmed, halls have been decked and lights have been hung, but for businesses this means it is our last opportunity to make a final push to drive revenue before the close of the fourth quarter. Today we provide for you three tips on how to…

Designing With Usability: How To Make Navigation Easier For Users

Posted by Gary Brewer on 7th January, 2011 , Google, How To: | Comments Off.

Web usability is one of the most important aspects in web design. Users will love or hate your work if they can’t easily navigate your site. Designing a user interface with usability in mind will guide visitors through your site easily. Here’s what you can do to make your site usable. The Definition Of Web…

The Web Runs On Words: How To Write Effective Copy That Creates Real Results

Posted by Gary Brewer on 5th January, 2011 , How To:, SEO, social media | Comments Off.

The web runs on words. We write for search engines, we write for people and we write to convert readers in to hopefully customers or a member of a community. Google thrives on keywords and organic content to rank and identify sites. However, it’s one of the most neglected pieces of any web site. How…

How To Tag Friends And Pages On Facebook

Posted by Gary Brewer on 2nd January, 2011 , Facebook, How To: | Comments Off.
How To Tag Friends And Pages On Facebook

Tagging friends or pages is a great way to promote things you like. Friends often tag pages to suggest interests within their network. It’s great way to find which bands your friends are listening to, which brands they like and what activities they do – here’s how to start tagging. How To Tag A Page…

Recap: Our December 16th Event

Posted by Gary Brewer on 22nd December, 2010 , How To:, social media | Comments Off.

Social Media Marketing extraordinaire Dave Evans gave a keynote at DigitalEYE last Thursday to an audience of about 90 attendees. Special thanks to the staff for coordinating the event!