Digital Insights

The 10 Best Free Content Syndication Tools


Published: January 8, 2015

If you have truly great content on your blog that deserves a wider audience, content syndication could be the way to go. Syndication of your content simply means that you allow other sites to publish your material, giving you attribution as the creator. This has nothing to do with content scraping where your content is published illegally without your permission, or with duplicate content which could land you in hot water with the search engines.

Defining Your Syndication Strategy
Establish goals for your syndication efforts that align with your overall business model. If your goal is to generate leads by driving traffic to your blog, you might consider syndicating only your headline, opening paragraph, and a link to your blog instead of syndicating full article content. If you want to build brand awareness, syndicating full content might be the best approach.

Once you have your goals defined, evaluate your available content and identify your syndication partners and their specific requirements. In addition to free syndication services, there a number of paid options that may enable you to expand your reach at a reasonable cost. Many of the paid content syndicators charge on a per-click basis so you’re only paying for actual “eyeballs” on your content.

How to Submit Your Posts

There are basically two methods of submitting your posts for syndication:

  • Manual submission of your posts to the syndication site for review and distribution across its network.
  • Submission of an RSS feed which allows for each of your new posts to be submitted automatically.

If you submit the full RSS feed for your blog, every new post to your blog will automatically be submitted. In the event that your blog covers a variety of topics, you can select a category RSS feed to submit only relevant content that matches the site’s theme.

The Top 10 Free Syndication Options
ShareThis allows you to shares your content through customized sharing widgets, reaching over 40 million viewers across 850,000 sites and 50 social media channels. ShareThis also provides helpful trending analytics to help you drive maximum traffic to your site.

AddThis makes syndicating your content as easy as adding a simple HTML or JavaScript code to your website, enabling visitors to bookmark and share your content with up to 50 social media platforms. AddThis includes a sophisticated analytics suite that tracks how and where your content is being shared.

Tumblr lets you share text, links, photos, videos and more through your choice of browser, email or cell phone.

Posterous allows you to post content in a variety of formats through your email account. Simply email your content to Posterous and your files will be converted into an appropriate web-friendly format and distributed to the blogs and social sites of your choosing.

Friendfeed collects and aggregates feeds from social media channels, blogs, social bookmarking sites, and other RSS feeds.

Disqus easily integrates with your existing blog, transforming your blog comments into viral conversations with real-time posting and updating across mobile, email, and various social channels. permits you to your content across multiple social media channels with a single update.

ZergNet is a free syndication service that requires you to install their plug-in on your website. This means that you’ll be helping other bloggers promote their content while they’re helping promote yours. ZergNet clients include AOL, MTV, and College Humor. offers a free, limited-option personal account as well as a free trial of its premium service. Clients include Microsoft, Renault Nissan, and the University of San Francisco.

Hacker News is a social news site devoted to entrepreneurship and computer science. Acceptable content is defined as “anything that gratifies one’s intellectual curiosity.”


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