A highly functional website has become the most important tool available to help business owners market their goods and maintain profitability in what has become a highly competitive business environment regardless of industry. One of the biggest challenges for business owners is trying to keep...Read More >>

When you operate a brick and mortar store or business, it's easy to build credibility. Your customers can see, smell and feel your store environment, see your products in two-dimensions and they can see and talk to real employees who are working to make the business successful. All of these...Read More >>

With constant changes taking place in digital marketing from one year to the next, it has become nearly impossible for business owners to stay up with recent trends while trying to manage the business. Many of these digital marketing changes involve complicated new technologies and processes. It's...Read More >>

For the most part, local SEO has gotten much harder than it was just a few short years ago. Caught between ever-increasing competition for many local keywords and the combined effects of Google’s Panda, Penguin, and Pigeon algorithm updates, many local marketers have all but abandoned SEO in...Read More >>

As mobile marketing increases in significance for e-commerce concerns across the planet, many of the guidelines governing how to achieve marketing success have remained intact. That includes the revelation that market segmentation is important, especially for small to mid-size companies that can't...Read More >>

If your company has a website that was designed using a reputable design tool or by a professional web-design firm, the chances are you have access to a nice selection of analytical data. If not, there could be a variety of software packages that can be integrated with your website for the purpose...Read More >>

As a business manager/owner, you should always be on the prowl for ways to improve your company's profile and reputation. If your company's website is a key component to the company's prospects for success, there are a few things that can be done to enhance the website while providing a little...Read More >>

The Internet has provided business owners/operators with the ability to communicate with their customers about products, issues dear to the company about the company itself. This type of communication often results in relationship building with customers. The stronger the relationship, the more...Read More >>

Over the last few years, e-commerce retailers have brought fun and convenience to the way people shop. The need to jump in the car and head out to brick-and-mortar stores has been replaced by consumers who simply pull out their mobile devices, locate their favorite e-commerce website or app to make...Read More >>

The sheer volume of content available on the Internet is a consumer’s dream and a digital marketer’s nightmare. Every 60 seconds, more than 4 million search queries are received by Google, 72 hours of video is uploaded to YouTube, over 2 million posts are shared on Facebook, and 200 million...Read More >>