SEO can be broken down into two distinct categories: on-page and off-page optimization – both sharing the common goal of improving your website’s ranking in the search engine results. On-page optimization refers to those SEO techniques performed directly on your web pages to improve and enhance...Read More >>

No matter how many visitors you attract to your website, it doesn’t count for much if you can’t convert your traffic. The higher your rate of conversions, the more results you can squeeze from the same volume of traffic – whether your marketing objectives are to sell products and services,...Read More >>

Building an effective website is a lot more difficult than it used to be. Once upon a time, marketers could get by with a basic web page consisting of little more than a few grammatically challenged sentences about why their company was number one, and an out-of-focus photo of the business’...Read More >>

Whoever said that the best things in life are free obviously never had a business website. Like the proverbial “free lunch,” there’s no such thing as a free website. You simply pay for it in other ways, and your ultimate cost is likely going to be pretty steep. The truth of the matter is...Read More >>

It’s no secret that many traditional marketing channels no longer work the way they used to. The Internet Revolution has changed forever the way consumers access news and entertainment, communicate with one another, and how they receive and process information about products and services....Read More >>

There is little value in creating good content if there is nowhere to go with it. The more ways you can find to promote the company's content, the more valuable that content becomes. For many marketing managers, publishing and promoting content is a fairly new concept. As they continue to gain...Read More >>

The concept of synergy goes all the way back to Aristotle, who taught us that the whole is greater than the sum of its parts. While that sounds like a great piece of philosophy, exactly how does that apply to today’s digital marketing world? The sheer volume of marketing channel options all...Read More >>

Ever since Google began shortening the list of acceptable link building practices, webmasters have been burning the midnight oil, experimenting with alternative methods for building quality inbound links. Despite Google’s best efforts, inbound links remain one of the single most effective means...Read More >>

You wouldn’t think of running an ad in your local newspaper for snow shovels in July, so why would you promote seasonal products and services on your website all year round? You wouldn’t – yet that’s basically what you’re doing when you fail to consider seasonal variations in demand for...Read More >>

In a business environment where traditional outbound marketing programs are losing traction, both inbound and content marketing programs are moving to the forefront in rapid fashion. While both of these types of marketing got started in the early to mid 2000s, it has only been within the last 4-5...Read More >>