Video is one of the most talked-about marketing platforms in recent memory, and with good reason. Adding video to your marketing mix is a highly effective method of increasing audience reach as well as boosting the overall impact of your branded messages. What’s more, video provides more...Read More >>

It’s been a long time coming, and now it’s official. According to Google, the majority of search engine queries are now being conducted on a mobile device – specifically a smartphone – rather than on a desktop computer in 10 countries including the United States and Japan. Mobile search...Read More >>

Successful digital marketing is all about content. Content is what drives prospects to your website, and delivers the value that converts those visitors into paying customers. Content also plays a critically important role in determining the quality of the inbound links to your site that are...Read More >>

The debate over inbound versus outbound marketing is a tough call to referee. While outbound marketing has taken its fair share of hits in recent years, it remains a viable marketing option under certain circumstances. What Exactly is Outbound Marketing? Outbound marketing is frequently referred...Read More >>

While fresh content is critically important to the success of any digital marketing campaign, the task of creating a steady flow of fresh material can become a tremendous burden to local businesses operating with limited resources. One highly effective solution to this problem can be found in...Read More >>

The problem with advertising is that consumers simply don’t trust it as a source of unbiased information about products and services, and that includes digital as well as traditional advertising channels. According to a study by the Nielsen Company, personal recommendations from friends and...Read More >>

In a new business environment driven by advancements in technology, it is incumbent on every business owner and manager to learn to use the tools that are available in the marketplace. These tools are being developed to help make every single aspect of running a company more efficient and...Read More >>

YouTube has begun rolling out YouTube Cards, an interactive feature aimed at increasing the audience watching and interacting with TrueView video ads. Cards can be displayed on both desktop and mobile devices, and will eventually replace the current YouTube annotation product. According to...Read More >>

Facebook is constantly working to employ new algorithms designed to help control the kind of content its users are having to weed through on a daily basis. It might sound a bit controlling on the part of the company, but these algorithms are usually effective at helping users stay focused on what's...Read More >>

Consumers are hungry for information about local product and service offerings, and the information they obtain from local search is a key factor in determining which local businesses they will shop in-person and eventually buy from. According to an exhaustive study commissioned by Google, three...Read More >>