Google’s stated goal is to deliver everything needed for a satisfying user experience, and this now includes mobile apps for Android. In a nutshell, Google’s app indexing protocol enables you to tie your web pages to specific content on your mobile app. Users who already have your smartphone...Read More >>

Vurb’s recent app launch is a dagger pointed straight at the heart of what many observers in the tech community believe to be Google’s biggest weakness in the mobile arena: it’s all-powerful search functionality is essentially build around lists of web results that make navigation a real...Read More >>

Images are critically important to the success of your website and social media posting. A single photo can tell a story much faster and more effectively than an entire page of text. Ninety percent of the information transmitted to the brain is visual, which processes those visuals 60,000 times...Read More >>

In view of the fact that the organic (free) reach of Facebook posts has dropped dramatically – below 10 percent in some cases – many small business marketers are questioning the wisdom of continuing to devote time and resources to promote their business on Facebook and getting so little in...Read More >>

In the beginning, the digital world was forged by English-speaking developers and users. Personal computers as well as the Internet were the product of Western-based technology and ideas. However, as Bob Dylan once sang, “The times they are a-changing.” Today’s digital marketplace now...Read More >>

There is precious little middle ground when it comes to advertiser’s opinions about advertising on Facebook. Many marketers swear by the business-building advertising opportunities offered by the world’s largest social media network, while an equal number are inclined to simply swear at the...Read More >>

An effective digital marketing strategy is absolutely essential if your business is going to remain a competitive force in today’s marketplace. Consumers are increasingly embracing digital technology, and businesses need to either follow their customer’s lead or get left behind. The latest...Read More >>

A professionally designed website is absolutely critical to the success of your digital marketing strategy. In today’s technology-driven marketplace, not having a website is as pointless as going to a networking event without business cards. Consumers in record numbers are turning away from...Read More >>

It’s no secret that Google’s unrelenting flood of search ranking algorithm updates is making SEO harder and harder to implement. Google rolls out approximately 600 of these rule-changing updates each year, which works out to 1.6 per day. To put it simply, the SEO technique that was perfectly...Read More >>

Just about anybody with even the most basic writing skills and a little patience can write at least one press release or article. It’s not too difficult to write about a subject that you know well, especially if it’s about your own company and products – or perhaps those of a client. With a...Read More >>