The problem with SEO is that Google updates its ranking algorithm so frequently – up to 600 times a year – that marketers are having a hard time staying current with which SEO techniques are still allowed and which will get their sites slapped with a ranking penalty or even banned from the...Read More >>

Writing is writing, isn’t it? Not exactly. Writing product descriptions for an e-Commerce site is a different animal altogether from writing social media posts or creating a new blog article. While most forms of writing for digital marketing are focused on educating or entertaining, product...Read More >>

A company's online brand represents everything that a company claims and wants to be. It gives customers and potential customers a clear idea of how the business views itself, which often translates into how others will come to view the business over time. In short, a company's online brand is an...Read More >>

Up until about 10 years ago, the rules governing companies providing access to customer information were at best a gray area. Just within the last year, Americans have witnessed the infiltration of hackers into banks, credit card companies and government agencies. Rightfully so, people are becoming...Read More >>

Learning how to manipulate and control your website's placement through search engines like Google, Yahoo and Bing has become an important part of operating a business online. Without understanding how to effectively get to potential customers, you are putting your company at a competitive...Read More >>

Experts say that "the money's in the list," and if you don't have a solid email list that you use in your marketing strategy, you're probably leaving money on the table. Unfortunately, it isn't always easy to build up your list. It can take a lot of trial and error before you get things right, and...Read More >>

Blogging is becoming a critical part of building a successful Online Business Strategy, and the most successful posts need to be both engaging and actionable. As you begin to build your writing skills, these qualities will come naturally, but there are several things you can do to immediately...Read More >>

For most companies, marketing over social networks is a fairly new concept. It's not that they are late to the party, it's usually just a matter of many business owners remaining cautious until they can gain a better understanding of how marketing on social media sites works and what type of...Read More >>

Your competitors are the crucial answer to your online SEO strategies. In business, as long as free enterprise reigned, new businesses are formed based on the ideas of existing companies. The hidden tool here is some light "corporate espionage." But not in the traditional sense. What we mean is to...Read More >>

Search Engine Optimization (SEO) has officially graduated from the catch-phrase status it held a half-a-dozen years ago. For companies located all over the world, SEO has become the most efficient way to drive viewers and potential customers to a company's website. As a result of this fairly new...Read More >>