A properly laid out pay-per-click (PPC) account structure not only affects your quality score but is the single most important factor in determining how well your PPC campaign performs. Whether you’re planning on using Google AdWords, Bing/Yahoo’s adCenter, or one of the many second-tier search...Read More >>

Google’s recently unveiled Pigeon update to its search algorithm was engineered to improve local seach, and the big directory sites with a local presence are already enjoying improved search visibility for their listings. According to Google, the Pigeon update strengthened the ties between...Read More >>

Thin content refers to non-search engine friendly content that offers little or no value to the search engine user. Google determines what constitutes thin content, which may apply to either an entire website or to individual pages on an otherwise acceptable website. Google’s Panda update...Read More >>

In some ways, social media resembles the traditional art of public relations. Both strategies are designed primarily to create a sense of trust and friendship with the consumer, helping to ensure that your company will be the preferred choice for doing business with. This means engaging in genuine...Read More >>

If you don’t know where you’re going, you’ll never get there. A comprehensive link audit serves as both a blueprint and a roadmap, detailing what your website link building efforts have accomplished for you to date and highlighting what needs to be done in the future. Every link building...Read More >>

Google hasn’t exactly made it easy for the local business marketer. Google Maps, Google Places for Business, Google+, Google+ Local, Google+ Business Pages – at this point not even Google seems to know how all of these platforms are supposed to benefit the local business community. Assuming...Read More >>

A persona refers to the identification and “tagging” of each of the different groups that comprise the best potential purchasers of your products or services. Identifying these sub-groups by name enables you to better see them as real people with real needs. Members of each group, or persona,...Read More >>

Blogging is one of the most effective methods of positioning yourself and your blog/website as an authority in your industry or niche. One of the features of the Google Plus social media network is Google Authorship, which recognizes and tracks writers and allows them to build trust (Author Rank)...Read More >>

SEO is a long-term investment that requires careful planning and research, and that means prioritizing your efforts for maximum effectiveness. Before you even think about getting your first backlink, you need to have a solid foundation to start from, and the best starting point for that is provided...Read More >>

In general, the answer is no. Although Google's algorithm is dynamic, link building still carries weight in the ranking factors. This is one of the white hat techniques used by link builders to achieve higher website ranking. However, here are a few things to avoid while link building. The three...Read More >>