Pinterest launched in the first quarter of 2010 as an invitation-only beta site. From an initial user base of just 5,000, the visually-oriented site now numbers more than 17 million active users. Today, Pinterest is valued at $11+ billion - a number derived almost solely from its estimated...Read More >>
When Instagram first launched, the app was all about sharing "instant photos" (hence its catchy name!). But somewhere in the midst of all the photo-based excitement, Instagram launched its video sharing module....positioning Instagram to compete with Vine, Facebook and even YouTube itself as a...Read More >>
What is Periscope? Originally released in March 2015, Periscope is a live-streaming video app that lets individuals watch live videos and easily share films with other users. Viewers are able to post comments underneath each film, and videos can accumulate hearts, which are equivalent to...Read More >>
More and more, consumers turn to their devices in an effort to learn more, make a decision or purchase a product - and you're probably one of those people. To bridge the gap between the moment a person watches a video and the moment they decide to make a purchase, also knows as micro-moments,...Read More >>
When it comes to social media marketing, specifically Twitter, it demands a great deal of work achieve success and learn Twitter's value. However, with over 200,000,000 users on Twitter, the likelihood that that you reach and develop new relations and earn new clients is extremely high. What this...Read More >>
Before you get excited about saving lots of time using automated tweets or autoresponder applications, you need to understand the additional risks that come with using them in the first place. A tweet that comes out at the wrong time or in the wrong context can severely damage your company's...Read More >>
Wouldn't it be nice if Facebook's paid-advertisement traffic to your business page could lead more directly to sales? Now it can. On September 16, 2015, Shopify announced their new partnership with Facebook to create a new "Shop" section on Facebook Pages that's directly on your business page...Read More >>
On August 5, 2015, Facebook launched a new feature called "pages messaging." This special feature for Facebook business pages now allows anyone to send private messages directly to a company through the company's Facebook advertisements that appear on the news feed, making these online promotions...Read More >>
You understand how money or any other item of value works—the greater the quantity of the item, the less it’s worth. It’s the same with your online real estate. When the web was new, having a site put your business at a major advantage. Now, everyone has a website. It’s not enough to stand...Read More >>
Since keyword research is quite possibly the most important factor in search-engine optimization, or "SEO," it's critical to know the most effective ways to find the keywords that customers are using when searching for a particular product or service. Only by "speaking their language" by using the...Read More >>
