Archive Social Media Category

Manage Successful Social Media Promotions

With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day. Downstream traffic to retailers grew...Read More >>

Facebook’s 2010 Revenue Estimated at $710 Million

Facebook recently passed 350 million users worldwide, but the lingering question about the social network (and social media in general) is if it’s making any money. According to a report in The Wall Street Journal, the answer seems to be that at the least, revenue, if not profits, at social...Read More >>

MySpace and Facebook Sitting in a Tree?

It’s been rumored that archenemies MySpace and Facebook have turned friendly in recent months, discussing the possibility that MySpace users might actually be able to sign into the social network using Facebook Connect. Now, a more detailed report from the blog Inside Facebook says that this...Read More >>

Track Social Media Analytics

Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite...Read More >>

Like it or not, social media is becoming a business necessity

Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia. When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they...Read More >>