Despite the fact that Google is absolutely crushing the search engine industry with its 67 percent market share, its social media offspring, Google+, is feeling precious little love from the digital marketing community. While many webmasters are rejoicing in Google’s struggles to carve out a...Read More >>

It’s no secret that Google is cracking down hard on backlinks, and frankly it comes as no big surprise. Thousands of low quality websites with little or no redeeming value have been able to game the search engine rankings by stuffing their sites full of hundreds of paid spammy links. While...Read More >>

Long tail keywords are highly targeted search phrases that usually contain at least three words, and frequently contain a head keyword search term; head terms are more generalized and are usually no more than two words long. For example, “Halloween costumes” is a head search term; “cartoon...Read More >>

Google considers an estimated 200 factors in its algorithm that determines where a webpage will rank in the search engine results. These ranking elements include on-site factors such as overall site architecture, site content, and properly tagged titles and headers. Off-site factors include the...Read More >>

Most customers find writing a negative review cathartic after they've been wronged, but it has adverse consequences for companies. Customers reading negative reviews are more likely to choose a competitor when there are no positive reviews to counteract the negative reviews. This is why companies...Read More >>

The digital marketing arena contains a vast array of new technologies and techniques, many of which are brand new to even veteran marketers of the traditional school of marketing. To compound the confusion, digital marketing is constantly evolving and redefining itself with an unending stream of...Read More >>

Think of digital marketing as the union of Internet-based technology with traditional marketing methods. At the end of the day, it’s still all about identifying the needs and wants of a targeted group of consumers, and presenting them with a product that helps answer their questions and gets...Read More >>

Every successful craftsperson relies on certain tools and skillsets to get the job done right, and digital marketing is no exception. New technology is being released at such a fast pace that just keeping up with the latest processes and techniques is practically a full time job in itself. Taking...Read More >>

One of the most common myths about digital marketing is that top ranking on the search engine results pages (SERPs) is the key to profitability. While rankings are important, they’re not necessarily going to fatten your bank account all by themselves. Top rankings will only get your site in front...Read More >>

If you're struggling to separate your company from the competition, social media can help, but you still need to know how to stand out on social media. When your company needs some additional exposure, there are numerous options in social media to help your company stand out. Here are a few...Read More >>