Author Archive

How Facebook’s Internet.org is Changing The Future of The Web

For most of the developed world, access to the Internet is such an integral part of daily life that it is largely taken for granted. Every second of the day, people search, stream, chat, Tweet, post status updates, upload, download and find everything from long-term employment to long-term...Read More >>

How To Use Instagram Videos For Marketing Campaign Success

When Instagram first launched, the app was all about sharing "instant photos" (hence its catchy name!). But somewhere in the midst of all the photo-based excitement, Instagram launched its video sharing module....positioning Instagram to compete with Vine, Facebook and even YouTube itself as a...Read More >>

How To Double Your ROI and Boost Revenue With Remarketing

Market yourself smarter: Learn how to make more money and double your ROI with a powerful Google trick. While the rest of us may feel like we're beating a dead horse to develop new marketing strategies, did you know that both Netshoes and Sierra Trading Post are companies that have already...Read More >>

11 Steps to Follow For Creative Content Curation

While the manner in which search engines measure relevance is constantly evolving, quality content is still king. When developing a marketing strategy, it is vital to keep the importance of quality content at the forefront of the content development or content curation process. When businesses...Read More >>

How Periscope Helps Businesses Build a Brand and Attract New Customers

What is Periscope? Originally released in March 2015, Periscope is a live-streaming video app that lets individuals watch live videos and easily share films with other users. Viewers are able to post comments underneath each film, and videos can accumulate hearts, which are equivalent to...Read More >>

The Benefits of Creating a Purpose-driven Website

Why do you want a Website? What purpose does your site serve? A website will certainly serve your business in a many ways, however, it's critical that you or your designer is able to spell out the purpose of your site and measure its specific purpose or purposes. More than Design Many people...Read More >>

TrueView Shoppable Video Ads on YouTube Make It Easier to Monetize on Consumer Micro-Moments

More and more, consumers turn to their devices in an effort to learn more, make a decision or purchase a product - and you're probably one of those people. To bridge the gap between the moment a person watches a video and the moment they decide to make a purchase, also knows as micro-moments,...Read More >>

13 Questions to Get your Digital Marketing Strategy Back On Track

In order for your business to become successful or continue success, you have to make certain that your digital marketing strategy is on track. Listed below are 13 questions to ask yourself about your campaign: Is your website up to date? While you've been busy planning new marketing strategies,...Read More >>

Kick-ass Influencer Outreach Strategies For Any Business Niche

It's an unescapable truth that if you want people to find you online, then you'll need the louder voice of a well-known leader to back you up. You can only accomplish this feat with a kick-ass influencer-outreach strategy. Tami Iseli from powercontent.com explains in a nutshell why...Read More >>

How To Avoid An Embarrassing Automated-Tweet Fail With Useful Tips

Before you get excited about saving lots of time using automated tweets or autoresponder applications, you need to understand the additional risks that come with using them in the first place. A tweet that comes out at the wrong time or in the wrong context can severely damage your company's...Read More >>