Wouldn't it be nice if Facebook's paid-advertisement traffic to your business page could lead more directly to sales? Now it can. On September 16, 2015, Shopify announced their new partnership with Facebook to create a new "Shop" section on Facebook Pages that's directly on your business page...Read More >>
Now that you've created a potent infographic that tells your story within a 30-second glance, how can you make sure that search engines will actually find your epic infographic? The infographic's visual appeal is both a blessing and a curse. It's a blessing because people love sharing...Read More >>
On August 5, 2015, Facebook launched a new feature called "pages messaging." This special feature for Facebook business pages now allows anyone to send private messages directly to a company through the company's Facebook advertisements that appear on the news feed, making these online promotions...Read More >>
Mobile live-streaming apps can give you an edge in content marketing by adding new dimensions to your content that make your brand message truly come alive and grab the attention of more readers. Here we'll look at the two most popular live-stream apps, Periscope and Meerkat, to discover how they...Read More >>
On July 23, 2015, Twitter announced a new feature that allows advertisers to use major events around the world in their campaigns. This new feature called “Event Targeting” reaches the audiences of events such as the Super Bowl, Mother’s Day, the Grammys, Wimbledon, Valentine’s Day or the...Read More >>
You understand how money or any other item of value works—the greater the quantity of the item, the less it’s worth. It’s the same with your online real estate. When the web was new, having a site put your business at a major advantage. Now, everyone has a website. It’s not enough to stand...Read More >>
Since keyword research is quite possibly the most important factor in search-engine optimization, or "SEO," it's critical to know the most effective ways to find the keywords that customers are using when searching for a particular product or service. Only by "speaking their language" by using the...Read More >>
Established as a fun way to share pictures between friends, Instagram is so much more! Whether you're posting on your iPhone or any smartphone, Instagram is a great source for continuous branding lead generation opportunities throughout the country and worldwide. 1. Profile Picture: You'll need...Read More >>
A Twitter influencer list is a marketing strategy that’s used successfully in advertisement and endorsement campaigns. The difference today is the online marketing applications do most of the research work. Some call it the “hero campaign” describing this marketing technique using product...Read More >>
In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook's new "Call to Action" feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another...Read More >>
