Much like Google, social media networks tend to be in a constant state of evolution – and like to keep social users as well as marketers in the dark as much as possible. For example, a study released by MIT's Center for Civic Media found that 62.5 percent of users surveyed were not aware that...Read More >>
Writing is writing, isn’t it? Not exactly. Writing product descriptions for an e-Commerce site is a different animal altogether from writing social media posts or creating a new blog article. While most forms of writing for digital marketing are focused on educating or entertaining, product...Read More >>
Up until about 10 years ago, the rules governing companies providing access to customer information were at best a gray area. Just within the last year, Americans have witnessed the infiltration of hackers into banks, credit card companies and government agencies. Rightfully so, people are becoming...Read More >>
Blogging is becoming a critical part of building a successful Online Business Strategy, and the most successful posts need to be both engaging and actionable. As you begin to build your writing skills, these qualities will come naturally, but there are several things you can do to immediately...Read More >>
For most companies, marketing over social networks is a fairly new concept. It's not that they are late to the party, it's usually just a matter of many business owners remaining cautious until they can gain a better understanding of how marketing on social media sites works and what type of...Read More >>
When you operate a brick and mortar store or business, it's easy to build credibility. Your customers can see, smell and feel your store environment, see your products in two-dimensions and they can see and talk to real employees who are working to make the business successful. All of these...Read More >>
As a business manager/owner, you should always be on the prowl for ways to improve your company's profile and reputation. If your company's website is a key component to the company's prospects for success, there are a few things that can be done to enhance the website while providing a little...Read More >>
