Archive How To: Category

How to Encourage People to Fan Your Facebook Page

Like with many things in life, you can get people to do things that you want them to by offering an incentive. Any parent knows how to use positive reinforcement with their children – “once you finish your homework, you can watch a show on television". And the same works when you...Read More >>

How to Remove a Facebook Application from your News Feed

As much as I love my facebook friends there are some applications that I don’t want or need to see clogging up my news feed. The application can be removed from the news feed, although it isn’t obvious, and you won’t have to de-friend your first boyfriend. For this example,...Read More >>

How to Add a Custom Tab to a Facebook Fan Page

People often ask how to rename the page tabs on their facebook fan pages. Unfortunately, this functionality does not currently work. Facebook used to have this feature but it hasn’t worked since the last update. You can, however, use the fbml application to create a custom box that is used...Read More >>

HOW TO: Become an Expert in Your Industry

Today it seems that no matter what industry you’re in, your competition is stronger than ever.  How do you stand out and get that sale when people aren’t as loyal to brands as they used to be?   How do you get their attention in an ever growing sea of noise when they’re...Read More >>

Manage Successful Social Media Promotions

With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day. Downstream traffic to retailers grew...Read More >>

Start and Run a Successful Twitter Chat

If you spend enough time on Twitter, chances are you’ll come across an occasional chat being held on the platform. Twitter chats are scheduled gatherings of people on Twitter to discuss pretty much anything that interests them, using a #hashtag to keep track of the conversation. There are...Read More >>

Track Social Media Analytics

Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite...Read More >>

HOW TO: Build Your Personal Brand on YouTube

There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact. Here is a detailed look at how you can build your personal brand on Facebook, Twitter, and LinkedIn. YouTube...Read More >>

Live U2’s YouTube Grabs 10 Million Live Streams

Did you tune into YouTube on Sunday to catch U2 performing live form the Rose Bowl? If you did, you had some serious virtual company. The LA Times reports that Sunday’s show generated 10 million streams across 7 continents. The whole show was archived on YouTube Monday and has been viewed...Read More >>

HOW TO: Measure Social Media ROI

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative....Read More >>