"Content is King" is a catch-phrase that everyone is buzzing about in the IT world. Google's algorithm has everyone nervous about finding whatever they need to improve their ranking and increase traffic for more sales conversions. There are numerous reasons why experts think content is king. Here...Read More >>

Manipulating Google's algorithm is not recommended. Unless you're simply recognizing that the algorithm is constantly changing and your website design and content should change to get Google's attention, you should probably just simply be cognizant of the updates rather than trying to manipulate...Read More >>

A recent decision issued by the European Court of Human Justice, the European Union’s highest judicial body, decreed that Google must honor certain ‘right to be forgotten’ requests. Under this doctrine, irrelevant and outdated information about individuals will be removed from search engine...Read More >>

In its quest to rid the digital world of spam Google has taken aim at link building, one of the cornerstones of most SEO strategies, and turned the online marketing community upside down. In fact, link building is not dead – it has simply evolved into a more meaningful measure of a website’s...Read More >>

To keep your website healthy, experts suggest that you remove bad links to your website to improve your ranking in search engines, but for some reason, some companies refuse to remove them. Why? Unfortunately, the reasons are not so obvious, but many webmasters have justified their reasoning and...Read More >>

Despite the fact that backlinks are one of the most widely used techniques to improve search engine rankings, the practice of link building for SEO has received a number of black eyes that have left many webmasters scratching their collective heads as to what will and will not earn that dreaded...Read More >>

As searches become more personalized, local SEO is becoming more important. Local SEO ensures that a user is getting more results in his or her area. Search engines like Google will examine what you've searched for in the past and provide results based upon your history. Google+ plays a huge role...Read More >>

No matter what type of industry or niche you’re in, you’re basically in the communication business – communicating with prospective as well as current customers. Your success is largely dependent on how well you’re able to tell a convincing story; the use of statistics and other analytical...Read More >>

Automating local SEO can often be a mistake. When you automate your local SEO, you may miss out on some of the essentials that you would not miss if you were implementing a strategy manually. You can also save money by handling local SEO in-house. If you want to produce results every time, you...Read More >>

Although organic SEO (search engine optimization) and local SEO share a common goal of increasing website traffic by improving visibility and relevance in the eyes of the search engines, there are fundamental differences that local marketers need to take into account when planning an SEO...Read More >>