Digital Insights

How to Use Facebook’s Trending Topics to Your Advantage

New features on social media are added on an almost continuous basis. While these additions can sometimes be difficult to get used to, they can be very advantageous for business owners. Facebook is rolling out their "Trending Topics" feature soon, which is likened to the Twitter feature of the same...Read More >>

Why Is Local SEO Important?

Every business owner knows that SEO is important. But understanding why local SEO is so important is sometimes difficult to grasp. When most people think about local marketing, they think about the newspaper, flyers, and so on. However, times have changed and these methods of advertising are no...Read More >>

Can Content Marketing Create New Leads?

In the past year, there have been many blog posts written about content marketing. It is very quickly gone from something that was suggested of website owners to something that is essential for success. But many people are still confused as to why content marketing is so important, particularly...Read More >>

6 Reasons why Link Building Just got More Expensive

If you've been trying to incorporate link building into your search engine optimization strategy, recently chances are you've noticed that it's been getting a little bit more expensive. If you haven't noticed, you might want to pay attention to some of the ways in which link building is becoming...Read More >>

6 Ways Local Businesses Can Benefit from Instagram

Instagram is fast becoming one of the most popular social media sites available, particularly where younger viewers are concerned. Recent reports have touted the mass exodus of the younger demographic from Facebook to Instagram. However, despite its growing popularity, many business owners still do...Read More >>

Should a Successful SEO Campaign be Measured on KPI’s?

Search engine optimization is a marketing tactic that every website owner must do if they wish to rank high in the SERPs. It is essential for the life of your website and for your business. But how do you measure success from your search engine optimization campaign? Many marketers use key...Read More >>

Five Social Media Predictions for 2014

In recent years, social media has gone from something that people used for their personal lives, to an essential business tools that every business owner, corporations, and Internet marketer needs to know how to use. Because of this shift, social media and the way it is viewed has changed...Read More >>

How to get more Placements in Google’s Universal Search

Being listed on third-party websites is one of the most important things you can do SEO. Universal search is one of Google's newest forms of search. Up until the release of universal search, vertical search was all the rage on Google. The only problem, is that most people didn't even know that...Read More >>

2013 SEO Recap: Changes and Updates

In 2013, businesses and Internet marketers became aware that the landscape of search marketing was changing. Not only is SEO changing rapidly, but it's becoming more "human" in a way, as well. Since 2013 was all about making search engine optimization techniques that place the power in the hands of...Read More >>

How to Measure SEO Results

Measuring SEO results can be a tricky thing. After all, search engine optimization is not one single thing, but rather a system of things that have to be observed, tracked, understood, and then acted upon in order for it to help you and your business. There are several key components that go into...Read More >>