Building an online presence is becoming increasingly more important for businesses that recognize the importance of having a positive brand image. When customers write negative or hostile reviews, they can cause companies to lose a significant amount of business. When the comments have a viral...Read More >>

Just as the rise of the automobile spelled the decline of the horse-driven carriage, the Internet has changed the face of advertising and marketing forever. Consumers are turning their backs on traditional advertising channels such as newspapers and telephone books in favor of local Google business...Read More >>

Many local businesses are struggling with digital media, but there are some solutions to this common problem. Social media outlets like Facebook, Yelp, and Twitter can provide the visibility necessary to convert sales, but most local businesses are struggling to incorporate their use. As more...Read More >>

Backlinking, or creating links that point back toward your website from a third-party site, is one of the oldest and most effective means of improving your search engine rankings. A link is seen as a vote of confidence in the quality and relevancy of your content. Linking Tactics to Avoid In...Read More >>

Link building has gained popularity with search engine algorithms as a way to increase website ranking, but link earning is also gaining ground. Most people are familiar with link building, but what is link earning? Link earning consists of the practice of earning a link based on the merits of the...Read More >>

Companies and consumers are holding more credence in search engine certification. Experts purport that everyone needs a certification to open up new opportunities in the industry. Certifications are easy to obtain and will require that each individual master search engine optimization best...Read More >>

Google offers two distinct choices for PPC (Pay Per Click) advertising that fashion site marketers as well as other business website owners should consider. While both methods share a number of similarities in basic campaign setup, each takes a different approach to online advertising that usually...Read More >>

Your website can be established as an authority in your industry through content featured on the site. People are more likely to buy your product or service if you have content that is compelling and convincing to read. This is not always easy to achieve, but a skilled researcher and writer can...Read More >>

Search engine optimization (SEO) used to all about stuffing your web pages so full of keywords that the content became almost unreadable. Then Google cracked down. When links became the next big thing, sites began sprouting thousands of backlinks overnight. Again Google cracked down. Which brings...Read More >>

Links that point back to your business website from other sites are one of the most effective methods of improving your ranking in the search engine results. All backlinks, however, are not created equal. Google and other search engines value backlinks from authority websites much higher than...Read More >>