Digital Insights

Get Quality Backlinks and Improved Google Rankings by Spying on Your Competitors

No, we’re not suggesting you do something illegal or even unethical. Competitive backlink analysis is done all the time, and uses commonly available tools like Open Site Explorer, AHrefs and MajesticSEO to examine the quantity, source, and quality of the links that fuel your competitor’s...Read More >>

Why High SERP Rankings May Not Increase Sales and Profits

The search engine results page (SERP) is where the search engine directs the user when he or she types in a search query. A single results page may contain a combination of keyword-relevant results for paid ads, local searches, and organic, or algorithm-based, searches. Despite the fact that...Read More >>

Is Any Free Link a Good Link?

Free links are not always good links. Sites with a high number of backlinks do not always have high rankings. You must have good links or your page ranking will decrease. One of the most common misnomers is that links of any kind will raise their website rankings. If you do your research, you will...Read More >>

Boost Your Online Presence with Links to Your Social Media Profiles

One of the best methods of improving your search engine rankings is to build quality links to your website from authority third-party sites and blogs. The higher the authority and relevance of the site being linked from, the more rank-building link juice will pass through to your site. The same...Read More >>

How to Compete for Google’s Local Search Results without a Website

Even without a website, it’s possible to leverage the power of Google to attract customers and build a loyal following – albeit not as effectively as your local competitors who have a website. Create a Search Engine Listing for Your Business – No Website Required Creating a basic business...Read More >>

PPC and Organic SEO a Winning Formula

If you want to generate traffic and increase your website ranking, it's best to have a sound strategy to assure that this happens, which may include PPC and organic SEO. For many experts, this is a winning strategy. One of the tactics involves a long term strategy, and the other is short term....Read More >>

Four Good Reasons to Keep Building Links

Despite the fact that Google’s anti-spam team has been attacking the practice of link building with a vengeance aka Penguin, there is simply no better method of gauging the authority of a website right now or in the foreseeable future. Links will continue to play a vital role in improving the...Read More >>

Why Social Media Mentions are Unlikely to Replace Link Building

To the casual observer, it looks like social media mentions are on track to replace back linking as the primary means of ranking websites, but there’s a little more to ‘the sky is falling’ headline than meets the eye. On the one hand, Google is shutting down or degrading the importance of...Read More >>

How Does Link Building Increase Brand Exposure?

Link building is one of the secret ingredients that captures the attention of Google's algorithm. If Google likes the quality of links that you've provided, your website is likely to be ranked higher, and thus, you'll receive more brand exposure. Brand awareness is an essential component of...Read More >>

3 Reasons Why You Should Think Twice Before Entrusting Your SEO to a Newbie

The more your business depends on search engine results, the more you risk by letting a complete newbie handle your SEO (search engine optimization) campaign. While SEO isn’t exactly rocket science, not everyone is cut out for it. Given enough time and resources, the basic skill set can be...Read More >>