Search engine penalties can cause unwanted interruption in service. Many businesses have violated these policies and had their websites temporarily removed, which resulted in hundreds to millions of dollars lost. With these losses, business wanted to become prepared for the future. Here's what you...Read More >>

Yelp is arguably the most popular social review site, with more than 53 million local business reviews posted since 2004. While Yelp is probably best known for its reviews, it has evolved over the years into an important local search site by providing more detailed information about local...Read More >>

Content is a way of engaging your audience and getting them interested in purchasing your product or service. On your social media site, it's imperative to keep your social media followers engaged because they will be advocates of your product through content creation and other forms of evangelism....Read More >>

Yahoo and Yelp recently announced a strategic partnership whereby local listings and reviews from Yelp will be posted directly on Yahoo’s local search results. Over the past several years, local search results and online reviews have become increasingly important to digital marketing; once fully...Read More >>

Search Marketing Expo wrapped up last Thursday and it was a blast. Attending SMX was a great learning experience and it was great to meet industry leaders such as, Bruce Clay, Eric Enge, Danny Sullivan and others that we only hear from when we read their blog posts. However, this time around I got...Read More >>

Schema markup is a recent SEO development that deserves the attention of every digital marketer. With the technical brain trust of Google, Yahoo and Bing behind it, there is little doubt that schema markup will deliver improved organic as well as local search results. What exactly is schema...Read More >>

Integrated marketing campaigns are highly effective because it's a holistic approach to marketing. The concept of integrated marketing ensures that you'll be consistent in your approach to marketing whether you're online or offline. Business owners choose an integrated approach to help them get a...Read More >>

The Internet has empowered anyone with access to a computer with the ability to make or break a business with online reviews. An estimated 85 percent of consumers seek out and read reviews about the local businesses they’re considering spending money with, and the majority of them trust online...Read More >>

Like the old-school practice of public relations, social media marketing is not just another direct sales tactic, but rather a means of first building a positive rapport for your brand among prospective customers that will in turn lead to increased sales. Local businesses of every size and...Read More >>

The U.S. Constitution, written more than 200 years before the birth of the Internet, is at the heart of a battle over the practice of allowing online reviews to be posted anonymously. The right to freedom of expression, guaranteed by the First Amendment, includes the right to anonymous expression,...Read More >>