Social media began as a tool for ordinary people to have a place to share and connect with friends online. Some online bulletin boards and portals were more successful than others. By the beginning of the 21st century, Facebook, LinkedIn and then Twitter launched, and today these sites and...Read More >>

While we always hold a place in our hearts for the nostalgia that is the original Insta-icon: a brown and rainbow camera, there is something to be said for the new. And that "new" is a beauty inside and out.   The new Instagram look was not a whim decision, but a modern thought...Read More >>

Is your website mobile friendly? While it’s always been a matter of import in this cellular world we live in to have a web design that is built for mobile as well as standard web use, Google’s newest algorithm will make it near-vital for continued online survival.   In March 2016,...Read More >>

E-commerce has its hand in nearly every part of daily life today. You would almost need to live off the grid to get away from its influence - which is great news if you aspire to launch an online store or already have an online enterprise that is up and running. Yet too many talented entrepreneurs...Read More >>

If you are like most people today, you decide whether to open a magazine based entirely on how compelling the cover photo is. Translate that to the online world, and it is easy to see why more than 700 million photos are uploaded daily on Facebook and Snapchat alone! The importance of your...Read More >>

Facebook is the undisputed giant of the social media realm. As of the end of 2015, Facebook's user base had grown to 1.59 billion users. But nearly 84 percent of those users hail from outside North America. This makes using Facebook to generate high quality targeted leads more complex. In this...Read More >>

LinkedIn is a unique animal in the greater sphere of social media platforms. Apart from its unique status of being one of the first social platforms to launch that is still going strong today, LinkedIn also brings to the table its own singular business-to-business focus. This can make using...Read More >>

When recruiters work with job candidates to improve interviewing skills, strong emphasis is placed on each candidate's ability to promote themselves to best advantage. After all, on paper, one candidate can look remarkably like another. But in person, the candidate has that precious rare chance to...Read More >>

Google has made a name for itself by providing free open source tools that are incredibly useful and powerful. Google Analytics is one of the best known of these, and if you are not using it, now is a great time to begin! Some users become intimidated because Google Analytics is designed to provide...Read More >>

Twitter is one of those social media feeds that is so easy it is hard. In other words, Twitter's ease of use is deceptive when your goal is effective online marketing of your brand, product or service. The good news is, if you are not yet quite up to speed on how to use Twitter most effectively...Read More >>