An ALT tag is simply a way of describing a visual image in terms of text. It provides the search engine robots with an explanation of what a web page image represents, in addition to describing images for the benefit of the visually impaired user. ALT tags should be created for every image, video,...Read More >>
One of the benefits offered by the Google AdWords platform is the ability to specify exactly where you want your pay-per-click (PPC) ads to run. If your business only markets to customers within a given geographic area, it makes little sense to run your ads outside of your immediate market area....Read More >>
Let’s face it – Facebook may not be dead but it sure isn’t healthy. The average reach for organic posts has plummeted to somewhere south of 6 percent, and by Facebook’s own admission an estimated 11.2 percent of all Facebook accounts have been faked. While no figures seem to exist for the...Read More >>
Whether your business markets to consumers or to other businesses, your survival depends to a large extent on your ability to attract new customers. When you consider that the average business loses 10 to 30 percent of its customers every year, the need to replace that lost revenue becomes mission...Read More >>
One of the primary reasons for the decline of traditional advertising lies in the way the Internet era has affected the consumer. Buyers today prefer to receive information about products and services on their own terms rather than from biased paid advertisements that nobody really pays attention...Read More >>
Deciding on which content management system will meet all of your company's needs is not an easy decision to make, since it can lead to a promotion or possibly termination. Before you get sold on a platform that will not meet your company's needs, read this post to make an intellegent decision. All...Read More >>
While an organic SEO campaign isn’t exactly rocket science, there are a lot of moving parts. As a general rule, the greater the number of moving parts, the greater the odds are that something will go wrong. Just keeping on the good side of Google is a challenging task in itself. The Google search...Read More >>
Just as a “not interested” response to a sales pitch doesn’t necessarily mean that a sale won’t be made, receiving a “no” to your request for a link doesn’t mean that you won’t eventually receive a link even from webmasters who have previously turned you down. It all depends on your...Read More >>
Although Google is understandably reluctant to provide details about how its ranking process works lest it encourage attempts to artificially game the system, we do know that inbound links are one of the most important of the estimated 232 factors that currently comprise Google’s ranking...Read More >>
Inbound links are one of the most powerful methods available for improving a website’s position in the search engine rankings, and will likely remain so for the foreseeable future. Links provide valuable third-party proof of a site’s ability to provide relevant and useful content, and are as...Read More >>
