It’s not enough that Google has assumed the role of the world’s Internet police force – tracking down and punishing violators of its ever-changing anti-spam guidelines. Now the search engine giant is actively encouraging business website owners to turn informer against competitive websites...Read More >>
Internet marketing has become a necessity for just any type of business; a recent Small Business Administration study has concluded that small businesses with a web presence average 39 percent greater annual sales revenue that those businesses without a website. Consumers are largely...Read More >>
How well your website fares in the organic search engine rankings is largely dependent on your ability to adapt your strategies to Google’s constantly changing rule book of acceptable SEO techniques. Be forewarned: just trying to stay abreast of the more than 500 algorithm updates that Google...Read More >>
Google’s Place Search and Venice updates of a few years ago were designed to provide users with a more universal, one-stop search experience by blending local and organic search results. That effort continues today with another local algorithm update that has just started to roll out. According...Read More >>
The SES conference, now known as ClickZ Live, wrapped up on August 14th, in the lovely city of San Francisco. This was my second event, having attended last year's SES conference. Overall the team did a great job organizing ClickZ Live and putting together an outstanding line up of speakers and...Read More >>
The list of forbidden techniques and practices that can earn your website a traffic-killing penalty from Google is long indeed, and seems to grow longer with each passing day. Google updates its organic search ranking algorithm an estimated 500 to 600 times a year. While most are minor in nature...Read More >>
Google recently rolled out an unnamed (unofficially dubbed the “Pigeon” by Search Engine Land) local search algorithm that has been trampling across the search engine landscape in a manner more consistent with that of a maddened bull elephant than a mild-mannered bird. Some local businesses...Read More >>
Back in the good old days, getting top search results ranking was as easy as slapping together a website with content no more sophisticated than that produced in an elementary school writing class. Splurge on a $50 package of 5,000 backlinks delivered within 48 hours and watch the money pour in....Read More >>
Accurate and consistent structured citations of your website are the third most important factor in local search ranking. Without local citations, your business is going to miss out on a lot of traffic and potential profits that are rightfully yours. A citation is simply any online mention of...Read More >>
Yelp has just released a new tool for local search marketers, Yelp Trends, which contains a full ten years’ worth of review content – more than 57 million local reviews in all. Yelp Trends is basically a search engine which will search through words contained in Yelp’s reviews database to...Read More >>
