A properly laid out pay-per-click (PPC) account structure not only affects your quality score but is the single most important factor in determining how well your PPC campaign performs. Whether you’re planning on using Google AdWords, Bing/Yahoo’s adCenter, or one of the many second-tier search...Read More >>
Google’s recently unveiled Pigeon update to its search algorithm was engineered to improve local seach, and the big directory sites with a local presence are already enjoying improved search visibility for their listings. According to Google, the Pigeon update strengthened the ties between...Read More >>
Thin content refers to non-search engine friendly content that offers little or no value to the search engine user. Google determines what constitutes thin content, which may apply to either an entire website or to individual pages on an otherwise acceptable website. Google’s Panda update...Read More >>
If you don’t know where you’re going, you’ll never get there. A comprehensive link audit serves as both a blueprint and a roadmap, detailing what your website link building efforts have accomplished for you to date and highlighting what needs to be done in the future. Every link building...Read More >>
Blogging is one of the most effective methods of positioning yourself and your blog/website as an authority in your industry or niche. One of the features of the Google Plus social media network is Google Authorship, which recognizes and tracks writers and allows them to build trust (Author Rank)...Read More >>
SEO is a long-term investment that requires careful planning and research, and that means prioritizing your efforts for maximum effectiveness. Before you even think about getting your first backlink, you need to have a solid foundation to start from, and the best starting point for that is provided...Read More >>
In general, the answer is no. Although Google's algorithm is dynamic, link building still carries weight in the ranking factors. This is one of the white hat techniques used by link builders to achieve higher website ranking. However, here are a few things to avoid while link building. The three...Read More >>
Despite the fact that Google is absolutely crushing the search engine industry with its 67 percent market share, its social media offspring, Google+, is feeling precious little love from the digital marketing community. While many webmasters are rejoicing in Google’s struggles to carve out a...Read More >>
It’s no secret that Google is cracking down hard on backlinks, and frankly it comes as no big surprise. Thousands of low quality websites with little or no redeeming value have been able to game the search engine rankings by stuffing their sites full of hundreds of paid spammy links. While...Read More >>
Google considers an estimated 200 factors in its algorithm that determines where a webpage will rank in the search engine results. These ranking elements include on-site factors such as overall site architecture, site content, and properly tagged titles and headers. Off-site factors include the...Read More >>
