Despite the fact that Google’s anti-spam team has been attacking the practice of link building with a vengeance aka Penguin, there is simply no better method of gauging the authority of a website right now or in the foreseeable future. Links will continue to play a vital role in improving the...Read More >>
To the casual observer, it looks like social media mentions are on track to replace back linking as the primary means of ranking websites, but there’s a little more to ‘the sky is falling’ headline than meets the eye. On the one hand, Google is shutting down or degrading the importance of...Read More >>
Link building is one of the secret ingredients that captures the attention of Google's algorithm. If Google likes the quality of links that you've provided, your website is likely to be ranked higher, and thus, you'll receive more brand exposure. Brand awareness is an essential component of...Read More >>
The more your business depends on search engine results, the more you risk by letting a complete newbie handle your SEO (search engine optimization) campaign. While SEO isn’t exactly rocket science, not everyone is cut out for it. Given enough time and resources, the basic skill set can be...Read More >>
"Content is King" is a catch-phrase that everyone is buzzing about in the IT world. Google's algorithm has everyone nervous about finding whatever they need to improve their ranking and increase traffic for more sales conversions. There are numerous reasons why experts think content is king. Here...Read More >>
Manipulating Google's algorithm is not recommended. Unless you're simply recognizing that the algorithm is constantly changing and your website design and content should change to get Google's attention, you should probably just simply be cognizant of the updates rather than trying to manipulate...Read More >>
A recent decision issued by the European Court of Human Justice, the European Union’s highest judicial body, decreed that Google must honor certain ‘right to be forgotten’ requests. Under this doctrine, irrelevant and outdated information about individuals will be removed from search engine...Read More >>
In its quest to rid the digital world of spam Google has taken aim at link building, one of the cornerstones of most SEO strategies, and turned the online marketing community upside down. In fact, link building is not dead – it has simply evolved into a more meaningful measure of a website’s...Read More >>
To keep your website healthy, experts suggest that you remove bad links to your website to improve your ranking in search engines, but for some reason, some companies refuse to remove them. Why? Unfortunately, the reasons are not so obvious, but many webmasters have justified their reasoning and...Read More >>
Despite the fact that backlinks are one of the most widely used techniques to improve search engine rankings, the practice of link building for SEO has received a number of black eyes that have left many webmasters scratching their collective heads as to what will and will not earn that dreaded...Read More >>
