Author Archive

Are Negative Online Reviews Hurting Business?

Most customers find writing a negative review cathartic after they've been wronged, but it has adverse consequences for companies. Customers reading negative reviews are more likely to choose a competitor when there are no positive reviews to counteract the negative reviews. This is why companies...Read More >>

The Digital Marketing Strategist’s Ultimate Cheat Sheet

The digital marketing arena contains a vast array of new technologies and techniques, many of which are brand new to even veteran marketers of the traditional school of marketing. To compound the confusion, digital marketing is constantly evolving and redefining itself with an unending stream of...Read More >>

Increase Your Profitability by Improving Your Website Click-Through Rate

One of the most common myths about digital marketing is that top ranking on the search engine results pages (SERPs) is the key to profitability. While rankings are important, they’re not necessarily going to fatten your bank account all by themselves. Top rankings will only get your site in front...Read More >>

How to Make Your Company Stand Out on Social Media

If you're struggling to separate your company from the competition, social media can help, but you still need to know how to stand out on social media. When your company needs some additional exposure, there are numerous options in social media to help your company stand out. Here are a few...Read More >>

Get Quality Backlinks and Improved Google Rankings by Spying on Your Competitors

No, we’re not suggesting you do something illegal or even unethical. Competitive backlink analysis is done all the time, and uses commonly available tools like Open Site Explorer, AHrefs and MajesticSEO to examine the quantity, source, and quality of the links that fuel your competitor’s...Read More >>

Why High SERP Rankings May Not Increase Sales and Profits

The search engine results page (SERP) is where the search engine directs the user when he or she types in a search query. A single results page may contain a combination of keyword-relevant results for paid ads, local searches, and organic, or algorithm-based, searches. Despite the fact that...Read More >>

Is Any Free Link a Good Link?

Free links are not always good links. Sites with a high number of backlinks do not always have high rankings. You must have good links or your page ranking will decrease. One of the most common misnomers is that links of any kind will raise their website rankings. If you do your research, you will...Read More >>

Boost Your Online Presence with Links to Your Social Media Profiles

One of the best methods of improving your search engine rankings is to build quality links to your website from authority third-party sites and blogs. The higher the authority and relevance of the site being linked from, the more rank-building link juice will pass through to your site. The same...Read More >>

How to Compete for Google’s Local Search Results without a Website

Even without a website, it’s possible to leverage the power of Google to attract customers and build a loyal following – albeit not as effectively as your local competitors who have a website. Create a Search Engine Listing for Your Business – No Website Required Creating a basic business...Read More >>

PPC and Organic SEO a Winning Formula

If you want to generate traffic and increase your website ranking, it's best to have a sound strategy to assure that this happens, which may include PPC and organic SEO. For many experts, this is a winning strategy. One of the tactics involves a long term strategy, and the other is short term....Read More >>